AirRattle.comBigCommerce Website Redesign
The Situation
AirRattle is a retailer specializing in airsoft guns, attachments, and related accessories. While the company has operated successfully for years, their BigCommerce website had fallen dangerously behind modern standards. The site lacked essential usability elements, product discovery was difficult without knowing exactly what to search for, and the outdated design undermined customer trust. This wasn't just a visual issue; it was costing them sales. Visitors struggled to find products, questioned the brand's credibility, and often left without purchasing. Without a complete redesign, they risked losing ground to competitors with more intuitive, trustworthy storefronts.
The Core Challenge
Their outdated website was quietly undermining its ability to convert shoppers into customers. The homepage featured only two product carousels surrounded by vast white space, with navigation categories not readily displayed and no clear way to browse products. Their old site's navigation was hidden under a single "Shop Airsoft" dropdown rather than providing clear, accessible pathways for product discovery.
Cut-off banners and improperly sized images created an unprofessional first impression that raised questions about credibility. For potential buyers in the airsoft equipment market, where they’re already comparing multiple retailers, these visual issues became deciding factors. The site’s dated appearance made visitors hesitate, and many chose to shop elsewhere rather than take a chance on a storefront that didn’t inspire confidence.
They weren't losing sales because of its products or prices; it was losing them in the first thirty seconds of a visit.
Custom Templates + Webpages:
Services Completed:
Applications & Integrations:
- BigCommerce Stencil Technology
Our Approach
We redesigned AirRattle's storefront to solve the trust problem caused by outdated design. Every decision focused on modernizing the site's appearance, creating clear and accessible navigation, and establishing the professional credibility needed to convert hesitant visitors into confident buyers.
Building Trust Through Modern Design & UX
Customers were hesitant to make purchases on a site that is outdated. The redesign needed to establish immediate credibility so buyers felt confident entering payment information.
- Redesigned homepage sections with properly scaled imagery and readable banners create a strong first impression that reflects attention to detail and professionalism
- Unified product layout and consistent visual hierarchy present their catalog as organized and credible, reinforcing customer confidence in every interaction
Improving Navigation and Site Functionality
With no clear navigation options beyond a search bar, customers who didn't know exactly what product to search for had no choice but to leave frustrated.
- Reorganized homepage and internal links to highlight featured collections and popular items, guiding shoppers toward high-interest products and improving overall site usability
- Built a structured mega navigation with clear dropdown menus for all major product categories, making it easy for customers to explore airsoft weapons, gear, and accessories without confusion or excessive clicking
Long-Term Visibility & Scalability
They needed a foundation that would support future growth and improve discoverability in search engines.
- Built clean URL structures and organized product categories to help search engines find and index their products more effectively
- The updated design builds long-term trust, professional visuals and consistency make shoppers confident to return and buy again
- Delivered an easily editable website where they can update content, add products, and modify sections without needing developer assistance
Custom Features & Functionality
- Custom 404 Page
- Custom About us page
- Custom Contact us page
- Custom Mega Navigation
- Switchable Grid/List Product View
- Easy Design and Content Management
Business Impact
What used to drive customers away now keeps them engaged. Cut-off banners and broken layouts were replaced by a professional storefront that actually functions. The homepage evolved from two isolated carousels to multiple product discovery paths, categories, new arrivals, trending items. Navigation that once forced blind searching now guides customers clearly through airsoft weapons, gear, and accessories. AirRattle went from looking abandoned to presenting as a trustworth retailer. This wasn't just a design solution, it also eliminated the barrier costing them sales daily.
The impact shows in how customers interact with the site. Visitors who previously bounced after landing on a confusing homepage now browse through categories and find products. The credibility issue that made customers hesitate is gone, the professional design signals a legitimate business worth purchasing from. AirRattle no longer loses sales because their own website drove customers away. The site that was the problem is now supporting the business.
The new BigCommerce storefront now positions their brand for sustainable growth. The clean architecture and organized category structure make it simple for the team to add new products, update content, and expand their catalog without developer intervention. As the airsoft market evolves and their inventory grows, the site now provides a scalable foundation that supports business expansion rather than limiting it. The redesign didn't just fix immediate problems, it removed the ceiling that was constraining their ability to grow their online presence.
Ask away, we're here to help!
AirRattle.com BigCommerce Redesign: Everything You Need to Know About the AirRattle.com Transformation
How long did the redesign take?
Approximately 1 week from start to launch. Since AirRattle was staying on BigCommerce, we didn't need to migrate data or rebuild from scratch, we focused purely on modernizing the storefront design and navigation structure. This allowed us to deliver a complete visual and functional transformation quickly without disrupting their operations.
Was there any downtime during the redesign?
No. We worked in a BigCommerce sandbox (staging envoirment) while AirRattle's existing site remained live and operational. Once the redesign was complete and tested, we deployed it during off-peak hours to ensure a seamless transition with zero interruption to sales.
Did you have to rebuild all their product listings?
No. All of AirRattle's existing products, inventory data, and customer information stayed intact since they remained on BigCommerce. We focused on redesigning how those products are displayed and discovered, updating templates, navigation, and layout, without touching the underlying product data.
Can AirRattle update the site themselves now, or do they need a developer?
They can handle most updates themselves. We built the site so AirRattle's team can easily add products, update content, swap images, and modify homepage sections through BigCommerce's admin panel. They only need developer help for major structural changes or custom functionality additions.
How did you fix the cut-off banner images without losing their content?
We rebuilt the homepage layout with properly sized containers and optimized the images to fit correctly within each section. Instead of forcing content into containers that were too small, we designed sections that accommodate the imagery and messaging while maintaining visual balance across desktop and mobile devices.
Did you keep AirRattle's existing theme or build something custom?
We designed a modern BigCommerce theme and customized it extensively to solve AirRattle's specific challenges, navigation structure, product showcase areas, and trust-building design elements.
How did you improve navigation without making the header too cluttered?
We implemented a clean dropdown menu system that keeps the header visually organized while revealing product categories on hover. This approach gives customers access to all major categories, airsoft weapons, gear, accessories, without overwhelming the page with visible links. It's intuitive for shoppers but doesn't sacrifice the modern, streamlined aesthetic.
Can this redesign handle mobile shoppers, or is it mainly for desktop?
It's fully responsive. We designed and tested the site to work seamlessly on mobile devices, tablets, and desktops. Since a significant portion of ecommerce traffic comes from mobile, the navigation, product pages, and checkout process all adapt to smaller screens without losing functionality or visual quality.
