Why did TimewalkerToys.com decide to redesign their website?

TimewalkerToys.com sought to modernize their website to align with current eCommerce standards and enhance the user experience. The previous site was outdated, and the redesign aimed to improve functionality, mobile responsiveness, and overall customer engagement.

What platform was used for the redesign of TimewalkerToys.com?

The redesign of TimewalkerToys.com was implemented on the Volusion platform. This choice allowed for improved functionality, custom features, and a more streamlined user experience.

What are the new features introduced in the redesigned TimewalkerToys.com website?

The redesigned website includes advanced search functionality, a streamlined checkout process, complex mega navigation, custom branding, a featured product scroller, and a responsive design optimized for mobile devices.

How does the new responsive design benefit users?

The responsive design ensures that TimewalkerToys.com performs optimally on all devices, including smartphones and tablets. This enhances the browsing and shopping experience for users, making it easier to navigate and complete purchases from any device.

What improvements were made to the product pages?

Product pages now feature enriched content, including high-quality images, detailed descriptions, and videos. These enhancements provide a comprehensive view of the products, helping customers make informed purchasing decisions.

How did the redesign impact the checkout process?

The checkout process was streamlined to reduce cart abandonment and improve conversion rates. The new design includes a modified shopping cart and simplified steps to complete purchases quickly and efficiently.

What custom features were added to enhance the user experience?

Custom features such as a featured product scroller, complex mega navigation, and tailored branding elements were integrated to improve navigation, highlight key products, and create a visually appealing shopping environment.

How has the redesign positioned TimewalkerToys.com in the market?

The redesign has positioned TimewalkerToys.com as a forward-thinking and customer-focused destination for one-sixth scale collectibles enthusiasts. The modernized website aligns with industry standards and exceeds customer expectations, reinforcing their reputation as a leading retailer in the collectibles niche.

Timewalker Toys Volusion Website Redesign Case Study

Collectibles | Launched 04/01/20

TimewalkerToys.com, founded in 2003 by Steven and Margaret Allen, is a prominent independent retailer based in Overland Park, Kansas. Specializing in high-definition one-sixth scale collectible figures, they have established a global presence through their website, TimewalkerToys.com. Recognizing the evolving challenges of the one-sixth hobby, Timewalker Toys developed a customer-centric program with pre-order discounts, free shipping options, billing alerts, bundling, and other value-added services. In collaboration with MAKDigital, TimewalkerToys.com underwent a complete overhaul to enhance its web business, leveraging the Volusion platform for a fresh site with responsive design and an updated user experience, showcasing the expertise of Volusion website design.

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Concept

Timewalker Toys faced challenges associated with an outdated website design and functionality. Despite being a leading retailer in the one-sixth scale collectibles niche, the site needed modernization to align with current eCommerce standards. The goal was to enhance user experience, expedite the customer journey, and incorporate features that catered to the evolving needs of collectors. With a focus on Volusion responsive design and user experience best practices, MAKDigital aimed to provide Timewalker Toys with a revamped online presence that would carry them seamlessly through the 2020s, leveraging the expertise of Volusion experts.

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Redesign

Driven by the necessity to bring TimewalkerToys.com up to date with the latest eCommerce trends, the redesign was a comprehensive effort to modernize the Volusion website. The outdated design was replaced with a responsive and mobile-optimized layout. New features, including advanced search functionality and a streamlined checkout process, were introduced to improve user engagement and boost key performance indicators. Following digital marketing best practices, we maximized the available content for each product, enriching the site with exceptional Timewalker content, including images, videos, descriptions, and more! The redesign aimed at not only meeting but exceeding customer expectations, ensuring a user-friendly experience and positioning Timewalker Toys as a contemporary player in the one-sixth scale collectibles market.

Our team of Volusion developers worked diligently to implement Volusion SEO services, enhancing the site’s visibility and search engine ranking. Additionally, we focused on Volusion speed optimization to ensure fast loading times and a smooth user experience.

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Solution

MAKDigital's solution for TimewalkerToys.com encompassed a strategic redesign that modernized the site, enhanced user experience, and incorporated vital features to meet the demands of collectors. Leveraging Volusion and implementing custom programming such as a Featured Product Scroller, Responsive Design, Complex Mega Navigation, Custom Branding, and a Modified Shopping Cart, the website was transformed to align with current industry standards. The responsive design ensures optimal performance on mobile devices, while the streamlined checkout process and advanced search functionality contribute to a seamless customer journey. The redesign not only brought TimewalkerToys.com into the 21st century of eCommerce but also positioned it as a forward-thinking and customer-focused destination for one-sixth scale collectibles enthusiasts.

By transforming the Volusion store and integrating Volusion support services, we ensured ongoing assistance and continuous improvements. This holistic approach has not only revitalized TimewalkerToys.com’s online presence but also set a new standard in the niche market of one-sixth scale collectibles.

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Timewalkertoys.com Volusion website redesign: Everything You Need to Know About the Timewalkertoys.com Transformation

Why did TimewalkerToys.com decide to redesign their website?

TimewalkerToys.com sought to modernize their website to align with current eCommerce standards and enhance the user experience. The previous site was outdated, and the redesign aimed to improve functionality, mobile responsiveness, and overall customer engagement.
What platform was used for the redesign of TimewalkerToys.com?

The redesign of TimewalkerToys.com was implemented on the Volusion platform. This choice allowed for improved functionality, custom features, and a more streamlined user experience.
What are the new features introduced in the redesigned TimewalkerToys.com website?

The redesigned website includes advanced search functionality, a streamlined checkout process, complex mega navigation, custom branding, a featured product scroller, and a responsive design optimized for mobile devices.
How does the new responsive design benefit users?

The responsive design ensures that TimewalkerToys.com performs optimally on all devices, including smartphones and tablets. This enhances the browsing and shopping experience for users, making it easier to navigate and complete purchases from any device.
What improvements were made to the product pages?

Product pages now feature enriched content, including high-quality images, detailed descriptions, and videos. These enhancements provide a comprehensive view of the products, helping customers make informed purchasing decisions.
How did the redesign impact the checkout process?

The checkout process was streamlined to reduce cart abandonment and improve conversion rates. The new design includes a modified shopping cart and simplified steps to complete purchases quickly and efficiently.
What custom features were added to enhance the user experience?

Custom features such as a featured product scroller, complex mega navigation, and tailored branding elements were integrated to improve navigation, highlight key products, and create a visually appealing shopping environment.
How has the redesign positioned TimewalkerToys.com in the market?

The redesign has positioned TimewalkerToys.com as a forward-thinking and customer-focused destination for one-sixth scale collectibles enthusiasts. The modernized website aligns with industry standards and exceeds customer expectations, reinforcing their reputation as a leading retailer in the collectibles niche.

TimewalkerToys.comVolusion Website Redesign

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

Volusion Development

Volusion Integrations

Volusion Data Migrations

Volusion SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did TimewalkerToys.com decide to redesign their website?

What platform was used for the redesign of TimewalkerToys.com?

What are the new features introduced in the redesigned TimewalkerToys.com website?

How does the new responsive design benefit users?

What improvements were made to the product pages?

How did the redesign impact the checkout process?

What custom features were added to enhance the user experience?

How has the redesign positioned TimewalkerToys.com in the market?

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