Pro Audio BigCommerce Website Redesign Case Study

Name: User
Item: MAK Digital
Rating: 5
Author: Brett Wood

Audio Engineering/Music | Launched 08/08/22

Founded in 1971 as Crouse-Kimzey Company, ProAudio.com is a Fort Worth, Texas based distributor and reseller for more than 400 professional audio, video, lighting and broadcast equipment lines. They are the supplier of choice for businesses large and small, individuals, churches, schools and contractors, in all 50 U.S. states and internationally. Due to an outdated design they deceided to embark on a jounrey to upgrade their BigCommerce site design with MAK Digital.

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Concept

ProAudio approached MAKDigital looking to redesign their BigCommerce website theme and through additional BigCommerce development services add some additional functionality and features to their site. Owning a professional-looking website in the music production industry is essential for success. The online storefront is where potential customers, clients, and collaborators will come to learn more about their services. An unfinished or beginner appearing site has the possibility of turning visitors away, someone may think their personal info would not be safely shared or cared for. A professional website will allow Pro Audio to compete with their competition by providing a reliable and aesthetically pleasing site that accurately reflects the quality of their work.

The site should be easy to navigate and have clear calls to action, so visitors know what the next steps are if they wish to engage with Pro Audio. Additionally, completing thorough BigCommerce SEO strategies will optimize the site for search engines, ensuring that Pro Audio pages rank organically higher on search engine result pages, thereby increasing visibility and attracting a broader audience. The new site is optimized for mobile devices and clearly displays their contact information, allowing potential customers to easily reach out.

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Redesign

The redesign was focused around reconstructing the Home, Category and Product pages. Creating an optimized customer experience journey through the site from landing page to checkout. This consisted of injecting style and branding to each layout, helping remind customers who they are shopping with. Keeping a consistent style and branding throughout the theme will make the new site appear much more professional and ready to compete with big-box brands! The old version of the ProAudio website had a large number of ‘white-space’ areas on each page leaving the site with an un-finished appearance. The redesigned site now has a great ebb and flow to it allowing for easy browsing by any shoppers.

Our team employed BigCommerce Stencil to develop a modern and dynamic theme, ensuring a seamless and engaging user experience. We also focused on BigCommerce page speed optimization, enhancing the site's performance and loading times for a smooth browsing experience.

As a trusted BigCommerce design partner, we integrated advanced design elements and features to create a cohesive and visually appealing online presence for ProAudio. Our expertise in BigCommerce theme development enabled us to deliver a site that not only looks professional but also functions efficiently, providing an optimal shopping experience for customers.

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Solution

Pro Audio had been struggling to keep up with their competition in the eCommerce space for some time. The appearance of their website was simply not up to the same standard as the competition, and Pro Audio was missing out on a great deal of potential business. However, with the help of MAKDigital, their website has been brought up to the same level as their competition. The new website design, which features a modern, professional look and feel, has enabled Pro Audio to capitalize on the full potential of their eCommerce capabilities. Along with the redesign, we made sure to adhere to the highest standards for search engine optimization, assisting in the efforts to have Pro Audio pages reach higher ranks on search engines. With their new website, Pro Audio is now prepared to tackle all of their eCommerce challenges, and provide a more comprehensive user experience for their customers. The new site is set up for success, giving Pro Audio the opportunity to beat out their competition in the digital marketplace.

To ensure ongoing success and adaptability in the dynamic eCommerce landscape, Pro Audio engaged MAKDigital's BigCommerce Retainer Service. This service provides continuous support and optimization, keeping the website up-to-date with the latest features and performance enhancements. Additionally, as a BigCommerce Agency, we leveraged our expertise to integrate advanced functionalities tailored to Pro Audio's specific needs.

Our BigCommerce development team worked diligently to implement cutting-edge technologies, ensuring the website is not only visually appealing but also highly functional. By focusing on key areas such as page speed, user interface, and backend efficiency, we created a robust platform that can handle high traffic and provide an exceptional shopping experience for customers.

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ProAudio.com BigCommerce Website Redesign: Discover the Comprehensive Transformation of ProAudio.com's Online Presence

Why did ProAudio.com decide to redesign their website?
ProAudio.com needed to update their website to maintain competitiveness in the audio engineering and music production industry. The previous site lacked a professional look and functionality, which was essential to attract and retain customers, clients, and collaborators.
What were the main goals of the ProAudio.com redesign project?
The main goals were to create a professional-looking website with improved navigation, clear calls to action, enhanced mobile optimization, and thorough SEO strategies to increase visibility and attract a broader audience.
How did MAKDigital approach the ProAudio.com redesign?
MAKDigital started by redesigning the home, category, and product pages to create an optimized customer experience journey from landing page to checkout. They injected style and branding into each layout, maintained a consistent design throughout, and eliminated large white-space areas to make the site more visually appealing.
What specific technologies and integrations were used in the redesign?
The redesign utilized BigCommerce Stencil, Cloudflare, Facebook Pixel, Google Ads, Google Analytics, MailChimp, Open Graph, and React.js. These tools helped enhance the website's functionality, performance, and marketing capabilities.
What custom features and functionalities were implemented?
Custom features included complex logic for product availability on product pages, a complex mega navigation with easy-to-change advertisement promotions and category banners, a custom brands page, custom mobile navigation, a custom product page utilizing Meta Fields Apps, and a custom side-cart built with React components.
How did the new website design impact ProAudio.com's business?
The new website design provided a modern, professional look and feel, enabling ProAudio.com to compete effectively with big-box brands. It improved the user experience, enhanced search engine rankings, and allowed ProAudio.com to capitalize on the full potential of their eCommerce capabilitie
How did the redesign address ProAudio.com's SEO needs?
MAKDigital adhered to the highest standards for search engine optimization during the redesign. This included optimizing page layouts, improving site speed, and ensuring that the site structure was search engine friendly, which helped ProAudio.com achieve higher rankings on search engine result pages.
What benefits did ProAudio.com gain from the new website?
The new website provided ProAudio.com with an enhanced digital presence, improved customer experience, better search engine visibility, and the ability to manage and update the site more efficiently. This positioned ProAudio.com to outperform their competition in the digital marketplace.

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ProAudio.comBigCommerce Website Redesign

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did ProAudio.com decide to redesign their website?

What were the main goals of the ProAudio.com redesign project?

How did MAKDigital approach the ProAudio.com redesign?

What specific technologies and integrations were used in the redesign?

What custom features and functionalities were implemented?

How did the new website design impact ProAudio.com's business?

How did the redesign address ProAudio.com's SEO needs?

What benefits did ProAudio.com gain from the new website?

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