Client

ProArmory.com

ProArmory.com is a prominent player in the firearms industry, catering to firearm enthusiasts, law enforcement professionals, and avid shooters across the United States. With a commitment to quality and a vast selection of products, Pro Armory has established a strong reputation for providing top-of-the-line firearms and accessories. As the industry evolves and customer expectations continue to rise, Pro Armory recognized the need to elevate their online presence and offer a seamless shopping experience to their discerning clientele. Seeking to stay ahead of the curve and meet the demands of a rapidly growing market, they partnered with MAK Digital, a renowned digital agency, to revitalize their eCommerce website. The collaboration aimed to deliver a modern, user-friendly platform that not only showcases their exceptional products but also enhances the overall shopping journey for their valued customers.

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Concept

Pro Armory, a prominent name in the firearms industry, sought to enhance their online presence and elevate the shopping experience for their customers. Understanding the evolving needs and expectations of firearm enthusiasts, law enforcement professionals, and avid shooters, Pro Armory recognized the importance of a modernized eCommerce website. To achieve their goals, they partnered with MAK Digital, a renowned digital agency, to embark on a transformative journey. The objective was clear—to create a cutting-edge online platform that not only showcases their extensive range of top-quality firearms and accessories but also offers a seamless and user-friendly experience. By collaborating with MAK Digital, Pro Armory aimed to establish themselves as a leader in the industry and cater to the ever-growing demands of their discerning clientele.

Technologies:

Headless React Build using BigCommerce API
Searchanise search
Shopper Approved Reviews
StoryBlock.io for Content Management
Vimeo for Video Content
Rewind Data Backups & Security
ShipperHQ
Ship Station

Custom Programming:

Headless React Build
Custom API integration with Shopper Approved
Complex Mega Navigation
Custom headless Integration with StoryBlock.io
Custom Integration with Vimeo
Custom API integration with Searchanise
Custom component for easy product bundling
Custom up-sell side cart component
Custom filtering using Searchanise API

Design:

Art Direction
Visual Mood Boards
UI Design
UX Design

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Home Page
Category Page
Product Page

Redesign

Before collaborating with MAK Digital, Pro Armory's website was in need of a significant transformation. Outdated design elements and limited functionality hindered the user experience and fell short of meeting customer expectations. With a mission to revitalize the website, MAK Digital embarked on a comprehensive redesign process.

The homepage underwent a complete overhaul, featuring a refreshed layout and captivating visual elements that immediately grab visitors' attention. Category pages were reimagined to provide intuitive navigation, enabling customers to easily explore the extensive range of products.

Throughout the redesign process, MAK Digital focused on optimizing content and layout for improved search engine optimization (SEO) results. The goal was to ensure that Pro Armory's website not only looked visually appealing but also ranked higher in search engine results, attracting a wider audience and increasing organic traffic.

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Solution

The Pro Armory website's transformation showcases the prowess of modern digital marketing solutions. MAK Digital spearheaded the migration from the previous platform to the robust and feature-rich BigCommerce platform. This transition allowed Pro Armory to leverage advanced functionalities and scalability, empowering them to meet the demands of their growing customer base.

MAK Digital's expertise extended beyond platform migration. We meticulously crafted a user-centric design, incorporating best practices in user experience (UX) and user interface (UI) design. The newly redesigned website offers an enhanced shopping experience, making it easier for customers to find and purchase the products they desire.

In addition to the design improvements, MAK Digital implemented cutting-edge SEO technologies to enhance Pro Armory's online visibility. This strategic approach enables the website to rank higher in search engine results, attracting a larger pool of potential customers and driving organic traffic.

The culmination of the redesign project is a powerful, modern website that positions Pro Armory as a leader in the firearms industry. With a visually stunning and user-friendly interface, the website delivers an unparalleled online shopping experience. Thanks to the expertise of MAK Digital, Pro Armory can thrive in the ever-evolving digital landscape and achieve sustained growth.

Check out what we can do for your firearms related businesses today!