Pickett’s Mill Armory are online purveyors of high-quality AR-15 parts, hailing out of Atlanta Georgia in the south these guys know their guns. That being said, firearms and weaponry are their specialty, not eCommerce. The previous website was about as bare bones as they come. Tons of white space, awkwardly placed images, and text, minimal modern-day features, and to top it off it was not coded to be responsive! Pickett’s Mill had finally had enough with their old site and approached MAK after seeing our success in the firearms industry.


This project was focused on redesigning Pickett's Mill Armory's website, there was no need for a migration because the BigCommerce platform suited all of their current and future needs. The new site would needed to be hold a professional appearance, one that visitors could immediately trust when they entered the site. Excited to see the capabilities of a new version of their site MAK happily got to work. The project took one month to complete starting in October 2022 and ending November 2022. The new version of is now mobile capable across all screen mediums, otherwise known as being responsive. Users should experience an easy flow from the Homepage throughout the site until checkout.


  • BigCommerce Stencil
  • ShipperHQ
  • Ship Station
  • Rewind Data Backups
  • Searchanise Search
  • Klaviyo

Custom Programming:

  • Custom built BigCommerce Template utilizing Stencil Technology
  • Custom React mobile navigation component
  • Custom React side cart
  • Custom Searchanise implementation
  • Custom additional-product-tabs component


  • Art Direction
  • Visual Mood Boards
  • UI Design
  • UX Design

Drag button left to see the difference!

  • Home Page
  • Category Page
  • Product Page


The redesign of the website was focused on first giving Pickett’s Mill Armory an identity, the previous version had tons of whitespace with no style or branding. This left an overwhelming feeling of an unfinished website, and that feeling can have shoppers leaving your site in a matter of seconds after arriving. Shoppers need to feel safe and secure when browsing your site. If your site looks unfinished a shopper could easily relate that to being an un-safe area to shop and share personal information.

After establishing a brand and identity to use throughout the store the redesign was focused on creating a positive user experience. The previous version of the site was very bare bones, no featured products, no modern-day features, slow load speeds, and more. Redesigning the layout of the landing pages lead to all of them having a better layout of information while now promoting additional shopping options for consumers! Adding modern-day features like, side cart, responsive design and wish lists all help bring into the new era of eCommerce!



Pickett's Mill Armory faced a significant challenge when it came to their eCommerce operations, as their website was unprofessional looking and needed an overhaul. However, with the help of MAKDigital, Pickett's Mill Armory's site was completely redesigned. The redesigned website is now primed to tackle all the eCommerce challenges Pickett's Mill Armory may face in the future. This redesign has made it much easier for customers to browse and purchase the products they need, and has allowed Pickett's Mill Armory to expand their reach and increase their sales.

Check out what we can do for your firearms related businesses today!

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