PmArmory.com BigCommerce Website Redesign

Challenges and Objectives

Pickett's Mill Armory needed a refurbished e-commerce site to gain the trust of online consumers. The new platform also needed to be easy to manage and ideal for weekly content updates.

Pickett’s Mill Armory aimed to build a robust online presence through its website and social media channels. They sought to establish partnerships with reputable manufacturers and suppliers to ensure a steady supply of quality products. Compliance with federal regulations and laws governing the firearms industry was another critical challenge. The company needed to ensure that all products and services met the required standards to avoid any legal issues.

Additionally, Pickett’s Mill Armory aimed to provide excellent customer service and support to build trust and loyalty among its customers. Their ultimate goal was to become a leading provider of firearms and accessories, known for their quality products and exceptional customer service. By addressing these challenges and meeting its objectives, Pickett’s Mill Armory aimed to solidify its position in the industry and continue to grow its customer base.

PmArmory.com BigCommerce Website Redesign

Pickett’s Mill Armory has taken a significant step forward by redesigning its website, pmarmory.com, using the BigCommerce platform. The new site offers a more user-friendly and efficient online shopping experience, featuring a modern design and layout that makes it easier for customers to navigate and find the products they need.

The website now boasts a comprehensive product catalog, showcasing a wide range of firearms and accessories from reputable manufacturers. Customers can effortlessly search for products by category, brand, or keyword, and filter results by price, brand, and other criteria. This streamlined search functionality ensures that users can quickly find exactly what they’re looking for.

In addition to the product catalog, the website includes a blog section where Pickett’s Mill Armory posts articles and updates on the latest industry news, trends, and products. This not only provides valuable information to customers but also helps improve the site’s SEO with relevant keywords and meta tags, driving organic traffic.

Social media links have been integrated into the website, allowing customers to join the conversation and stay up-to-date on the latest news and promotions. The site is also designed to be mobile-friendly, ensuring that customers can easily access and navigate it from their smartphones or tablets.

Security is a top priority for Pickett’s Mill Armory, and the new website features a secure payment system to protect customers’ personal and financial information. The site is regularly updated with new products, promotions, and content, ensuring customers always have access to the latest information and deals.

By implementing these features, Pickett’s Mill Armory has created a seamless and efficient shopping experience for firearm enthusiasts, positioning themselves for continued success in the online firearms space.