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picketts mill armory web design concept

Concept

This project was focused on redesigning Pickett's Mill Armory's website, there was no need for a migration because the BigCommerce platform suited all of their current and future needs. The new site would needed to be hold a professional appearance, one that visitors could immediately trust when they entered the site. Excited to see the capabilities of a new version of their site MAK happily got to work. The project took one month to complete starting in October 2022 and ending November 2022. The new version of pmarmory.com is now mobile capable across all screen mediums, otherwise known as being responsive. Users should experience an easy flow from the Homepage throughout the site until checkout.

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Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

picketts mill armory BigCommerce Case Study
  • Home Page
  • Category Page
  • Product Page

Redesign

Pickett's Mill Armory's BigCommerce website design had to be reworked, the focus, giving the Pickett’s Mill Armory website an identity, the previous version had tons of whitespace with no style or branding. This left an overwhelming feeling of an unfinished website, and that feeling can have shoppers leaving your site in a matter of seconds after arriving. Shoppers need to feel safe and secure when browsing your site. If your site looks unfinished a shopper could easily relate that to being an un-safe area to shop and share personal information.

After establishing a brand and identity to use throughout the store the redesign was focused on creating a positive user experience. The previous version of the site was very bare bones, no featured products, no modern-day features, slow load speeds, and more. Redesigning the layout of the landing pages lead to all of them having a better layout of information while now promoting additional shopping options for consumers! Through custom web development we added modern-day features like, side cart, responsive design and wish lists, all helping bring pmarmory.com into the new era of eCommerce!

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Custom Features & Functionality

  • Custom additional-product-tabs component
  • Custom built BigCommerce Template utilizing Stencil Technology
  • Custom React mobile navigation component
  • Custom React side cart
  • Custom Searchanise implementation
picketts mill armory BigCommerce features list

Solution

Pickett's Mill Armory faced a significant challenge when it came to their eCommerce operations, as their website was unprofessional looking and needed an overhaul. However, with the help of MAKDigital, Pickett's Mill Armory's site was completely redesigned. The redesigned website is now primed to tackle all the eCommerce challenges Pickett's Mill Armory may face in the future. This redesign has made it much easier for customers to browse and purchase the products they need, and has allowed Pickett's Mill Armory to expand their reach and increase their sales.

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Website redesign wire-frame

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PMArmory.com BigCommerce Website Redesign: Everything You Need to Know About the PMArmory.com Digital Transformation

  • Why did Pickett's Mill Armory decide to redesign their website?

    Pickett's Mill Armory wanted to move away from their bare-bones, unresponsive website to a professional, branded platform that would improve user experience, build trust with visitors, and enhance eCommerce performance.

  • What were the main goals of the Pickett's Mill Armory website redesign?

    The primary goals were to create a professional appearance, establish a strong brand identity, improve site responsiveness across all devices, and enhance the overall user experience from the homepage to checkout.

  • What custom templates and pages were developed for Pickett's Mill Armory's new website?

    Custom templates and pages include the Home page, Category Template, Category Template 2, Product Template, My Account, and Contact Us pages.

  • What services did MAKDigital provide for Pickett's Mill Armory's website redesign?

    Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, BigCommerce Data Migrations, and a BigCommerce SEO Audit & Transition.

  • What applications and integrations were added to the new website?

    Integrations added include BigCommerce Stencil, Rewind Data Backups, Searchanise Search, ShipperHQ, Klaviyo, and Ship Station.

  • How did the redesign improve the user experience (UX) on Pickett's Mill Armory's website?

    The redesign introduced a professional, user-friendly interface with clear navigation, responsive design for mobile use, and modern features like side carts and wish lists, making it easier for customers to browse and purchase products.

  • What role did branding play in the website redesign for Pickett's Mill Armory?

    Branding was crucial, transforming the site from an unstyled, whitespace-heavy platform into a professional, trustworthy online store with a consistent identity, making shoppers feel safe and secure.

  • What was the outcome of the website redesign for Pickett's Mill Armory?

    The new website is attractive, easy to use, responsive, and optimized for better search engine visibility. It now offers a seamless and secure shopping experience, helping Pickett's Mill Armory expand their reach and increase their sales.

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