Marinewaze.com BigCommerce Enterprise Store Re-design

Marine Supply | Launched 10/21/21

Marinewaze is a nationwide marine supply store with locations across the United States and an eCommerce website to tie them all together. Offering an extensive selection of electrical and electronic products for the marine, outdoor, and personal navigation markets at competitive prices. Although their business has seen success, most of it has been offline. To increase their eCommerce presence and success an updated website design was needed to help bring Marinewaze to the forefront of online marine sales.

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Challenges Faced

Before Marinewaze came to MAK Digital Design, their site was not favorable to the user experience. Finding products could be a challenge on its own, you might find the same product across several categories. Once found, there were many times there was no additional information available on the products other than their names. They felt compared to competitors they lacked a sense of authority and credibility and sought out MAK to help fix these issues.

After careful consideration it was decided that the changes made would require a new home page, new product pages, new category pages, new navigation, and general beautification of the site! Our BigCommerce Developers worked hard to increase overall online presence and increase KPI’s including, online conversion rate and bounce rate! Every aspect of their website redesign was built with "mobile first" in mind, ensuring a seamless transition on all devices.

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Action Taken

The Marinewaze redesign focused on transforming their outdated website into a user-friendly, high-performing platform. One of the first actions taken was to restructure the navigation system. We consolidated redundant categories, making it easier for customers to locate products and reducing confusion. The category and product pages were enhanced with detailed content and specifications, ensuring users had all the information they needed to make informed decisions.

Our team implemented a mobile-first design approach, ensuring seamless functionality across all devices. To further optimize user experience, we utilized BigCommerce site speed optimization techniques to reduce load times and improve site performance.

We also updated the overall look and feel of the website with a clean and modern aesthetic that reflects Marinewaze’s credibility and authority in the marine electronics market. Each change was made with measurable results in mind, targeting key performance indicators such as conversion rates and bounce rates.

The redesign was not just about aesthetics—it was a comprehensive overhaul aimed at improving usability, performance, and customer satisfaction.

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Expected Results

Marinewaze’s redesign with MAK Digital, a BigCommerce Elite Agency, aimed to improve the site's navigation, speed, and overall user experience. The updated design is expected to reduce bounce rates and increase conversion rates by making it easier for users to find products and complete purchases.

The integration of BigCommerce site speed optimization ensures faster loading times, improving customer satisfaction and engagement. Enhanced SEO features are expected to attract more traffic and boost the site’s visibility in search engine results.

With these updates, Marinewaze anticipates higher sales, better customer retention, and a stronger online presence, supported by the advanced capabilities of the BigCommerce platform.

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Marinewaze BigCommerce Website Redesign: A Comprehensive Look at Their Digital Transformation

What were the main goals of the Marinewaze redesign?

The primary goals were to improve site navigation, reduce bounce rates, increase conversion rates, and enhance the overall user experience.
Why was BigCommerce chosen for the Marinewaze redesign?

BigCommerce offers a robust and scalable platform with advanced features, making it ideal for streamlining navigation, improving site speed, and supporting future growth.
What specific improvements were made to the site?

Key improvements included reorganized navigation, enhanced product categorization, mobile-first design, faster site speed, and better SEO integration.
How does the new design help reduce bounce rates?

The updated design provides a more intuitive navigation experience and faster loading times, which help keep users engaged and reduce the likelihood of leaving the site.
Was mobile responsiveness a focus of the redesign?

Yes, the redesign was built with a mobile-first approach to ensure a seamless experience for users across all devices.
How does the new design improve SEO?

Enhanced landing pages with optimized content, improved category structures, and faster page speeds contribute to better search engine rankings and visibility.
What improvements are expected in customer satisfaction?

Customers should find it easier to locate products, navigate the site, and complete purchases, leading to a smoother shopping experience and increased satisfaction.
What results are anticipated from the redesign?

The redesign is expected to result in higher sales, improved user retention, reduced bounce rates, and a stronger online presence.

Marinewaze.comBigCommerce Enterprise Store Re-design

Challenges Faced

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Action Taken

Custom Features & Functionality

Expected Results

Ask away, we're here to help!

What were the main goals of the Marinewaze redesign?

Why was BigCommerce chosen for the Marinewaze redesign?

What specific improvements were made to the site?

How does the new design help reduce bounce rates?

Was mobile responsiveness a focus of the redesign?

How does the new design improve SEO?

What improvements are expected in customer satisfaction?

What results are anticipated from the redesign?

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