JMAC Supply Corp's BigCommerce Website Redesign

Security Equipment | Launched 1/17/25

JMAC Supply, a prominent distributor of security equipment and supplies, sought to elevate its online presence and enhance user experience. In pursuit of a more effective digital strategy, JMAC Supply partnered with MAKDigital, a leading digital agency renowned for its expertise in BigCommerce data migration services. This case study delves into the remarkable transformation of JMAC Supply's website, achieved through a complete redesign and data migration to the versatile ecommerce platform, BigCommerce. Let's explore how this collaboration led to an improved website and remarkable online performance, propelling JMAC Supply towards greater success.

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Challenges

With increasing web traffic and an expanding catalog, JMAC needed a robust digital presence to align with its growing brand and offerings. Their previous Volusion-based site, while functional, lacked the flexibility and modern features required to support their growth. The outdated design and limited mobile optimization hindered JMAC’s ability to engage users effectively across devices, failing to fully showcase their industry expertise or attract new audiences.

As JMAC's catalog grew in variety, the older platform struggled to handle the traffic efficiently, resulting in slow page speeds and an unintuitive checkout process. These limitations made it challenging for users to navigate the site and explore their options easily. Additionally, the website lacked user-friendly features and engaging experiences, leaving prospective customers frustrated when navigating between categories and services.

Our redesign focused on integrating features and interactive elements that enhanced the user experience while optimizing performance for Google Speed rankings. By delivering a seamless, intuitive interface, we aimed to make it easier for users to explore JMAC’s offerings and elevate the site to reflect the company’s vision—something the previous platform couldn’t achieve.

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Actions Taken

The JMAC Supply Corp team shared their vision, and our BigCommerce developers and expert designers worked collaboratively to bring it to life. The primary objective of the redesign was to create a modern, intuitive interface that addressed the shortcomings of their previous site, particularly its lack of mobile responsiveness. We prioritized crafting a user-friendly platform that enables customers to easily navigate, explore categories, and access detailed product information.

On the homepage, we introduced a "Featured Brands" section, highlighting key products and models within each brand category. As a B2B and B2C company, JMAC’s customers often know exactly what brands and products they need. To streamline the user experience, we also included a "Shop All Brands" option adjacent to the featured section, directing users to a comprehensive "Brands" page listing all offerings. This targeted approach ensures customers can efficiently find what they’re looking for.

We also elevated JMAC’s branding with a visually appealing design that reflects their expertise in the security and surveillance industry. Consistent branding elements and high-quality visuals were implemented to strengthen their market presence and attract a broader audience. Additional enhancements included mega navigation and expandable categories to improve product discovery, along with optimized product pages featuring detailed product descriptions, quality images, and clear CTAs to drive conversions. Operational efficiency was improved with tools for inventory management, order processing, and analytics, simplifying backend workflows and enabling data-driven decision-making.

This comprehensive redesign equips JMAC Supply Corp with a powerful, scalable platform, positioning them for sustained growth, improved customer satisfaction, and continued success in the competitive security and surveillance industry.

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Big Wins for the Merchant

The redesign of JMAC Supply Corp’s website delivers several critical wins, positioning them for growth in the competitive security and surveillance industry. As a BigCommerce Elite Partner, we created a modern, scalable platform tailored to their needs, emphasizing functionality, branding, and efficiency.

The enhanced user experience stands out, with a streamlined homepage featuring a "Featured Brands" section and intuitive navigation. This approach ensures that both B2B and B2C customers can easily find trusted products, boosting user engagement and satisfaction.

Performance improvements through BigCommerce site speed optimization and enhanced infrastructure provide faster load times and better customer retention. Optimizations for Google Core Web Vitals enhance search visibility, helping JMAC reach a broader audience.

The streamlined checkout process, with support for multiple payment gateways, reduces cart abandonment and improves conversion rates. Meanwhile, the visually appealing design elevates JMAC’s brand authority, showcasing their leadership in the industry.

Operational enhancements, including tools like Doofinder for advanced search and UserWay for accessibility compliance, improve both backend efficiency and user satisfaction. These upgrades set the stage for sustained growth and continued success in the market.

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JMAC Supply Volusion to BigCommerce Migration: Everything You Need to Know About the JMAC Supply Transformation

Why did JMAC Supply Corp migrate from Volusion to BigCommerce?

JMAC Supply Corp needed a more robust and flexible platform to handle increasing web traffic, an expanding catalog, and modern eCommerce requirements. The Volusion platform lacked features like mobile optimization, advanced user engagement tools, and scalability, which BigCommerce addressed effectively.
How did the redesign enhance JMAC’s user experience?

The redesign introduced a modern, intuitive interface with features like a "Featured Brands" section, improved mega navigation, and optimized product pages. These updates made it easier for customers to explore categories, access product information, and navigate the site seamlessly across all devices.
What steps were taken to improve JMAC’s site performance?

BigCommerce site speed optimization was implemented to reduce load times and improve customer retention. The redesign also focused on optimizing Google Core Web Vitals, which enhanced search engine visibility and overall discoverability.
What branding improvements were made during the redesign?

The updated design emphasized consistent branding elements, high-quality visuals, and a visually appealing layout to strengthen JMAC’s market presence and authority in the security and surveillance industry.
How does the new platform support JMAC’s growth?

The migration to BigCommerce provided a scalable platform capable of handling increased traffic and catalog expansion. Future-proofed architecture allows for seamless integration of tools like DooFinder, UserWay, and Ahrefs, ensuring continued growth and adaptability.
How does the redesigned website cater to both B2B and B2C customers?

The site features a "Featured Brands" section and a "Shop All Brands" option, tailored for customers who know exactly what they’re looking for. The streamlined layout and navigation make it easy for both business and individual customers to find trusted products quickly.
What tools and integrations were included in the redesign?

The redesign incorporated advanced tools like Doofinder for dynamic search, UserWay for accessibility compliance, and Google Reviews to showcase customer feedback and build trust. Additionally, operational tools for inventory management and analytics were implemented to improve backend efficiency.
What are the expected benefits of the redesign?

The redesign positions JMAC Supply Corp for sustained growth by improving user engagement, increasing conversions, and building brand credibility. The enhanced performance and operational efficiency ensure a competitive edge in the security and surveillance market.

JMAC.comVolusion to BigCommerce Migration

Challenges

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Data Migrations

BigCommerce SEO Audit

Applications & Integrations:

Actions Taken

Custom Features & Functionality

Big Wins for the Merchant

Ask away, we're here to help!

Why did JMAC Supply Corp migrate from Volusion to BigCommerce?

How did the redesign enhance JMAC’s user experience?

What steps were taken to improve JMAC’s site performance?

What branding improvements were made during the redesign?

How does the new platform support JMAC’s growth?

How does the redesigned website cater to both B2B and B2C customers?

What tools and integrations were included in the redesign?

What are the expected benefits of the redesign?

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