Ivben Taqiy Shopify Website Redesign Case Study

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Challenges Faced

Renowned Philadelphia-based visual artist Ivben Taqiy, a close friend of ours, approached MAKDigital for a complete redesign and upgrade of his Shopify website. As one of the most influential artists in the city, Ivben needed a Shopify website that could grow with him, handle increased order volume, and better reflect his artistic vision. His current website, built on an outdated version of Shopify, lacked the functionality and modern aesthetics required to showcase his work effectively.

While the previous site served its purpose, it failed to provide an engaging visual experience that complemented his vibrant and detailed artwork. The layout was restrictive, with significant amounts of unused space, and the banner lacked functionality, making it difficult to highlight key products or categories. Additionally, the site was not optimized for mobile, making it harder for users to browse and shop seamlessly across different devices. Given that Ivben’s work is centered around creativity and artistic expression, his website needed to reflect the same level of visual appeal.

Additionally, the site’s structure was not optimized for user experience or conversions. As his brand continues to grow, it was crucial to create a platform that not only looked stunning but also functioned seamlessly to support his expanding business.

Understanding these challenges, our team of expert Shopify designers and shopify developers set out to craft a website that aligns with Ivben’s artistic vision while improving functionality, user experience, and overall site performance.

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Actions Taken

We began by collaborating with Ivben Taqiy to refine the color scheme and overall aesthetic of his new website, helping him develop a stronger brand identity that reflects his artistic vision. With a clear direction in place, our team designed a modern Shopify platform that provided an intuitive and visually striking online experience, ensuring the new site effectively showcased his work while enhancing usability.

The new homepage design was crafted to enhance navigation and user engagement. We introduced a Popular Categories section to help users quickly find the artwork and merchandise they’re looking for, along with a Featured Products section to showcase Ivben’s most notable pieces. A functional and visually captivating banner was implemented to draw users in, creating an immersive experience that reflects his artistic energy.

Beyond eCommerce, it was essential for the website to tell Ivben’s story and introduce his work to new audiences. To achieve this, we incorporated a dedicated section highlighting his Philadelphia-based art studio directly on the homepage guides you to a category page dedicated to the Iven Taqiy Philadelphia art studio, ensuring that both returning customers and newcomers can explore the heart of his creative process.

To build trust and credibility, we added a customer review section, reinforcing Ivben’s authority and influence within the art industry. Additionally, we structured flexible product categories, allowing him to display custom work, limited-edition pieces, and exclusive merchandise while also providing a dedicated category for his art studio and himself. The About Taqiy page allows visitors to learn more about his journey, his impact on the art world, and the high-profile collaborations that have cemented his reputation.

With a fully optimized and dynamic Shopify website, Ivben now has a scalable and engaging platform that elevates his brand, showcases

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Big Wins for the Merchant

With his newly redesigned Shopify website, Ivben Taqiy is now better positioned for long-term success in the art industry. The updated platform will enhance his brand presence, improve customer engagement, and drive higher sales by providing a more seamless shopping experience for both new and returning customers.

We anticipate higher conversions as visitors can now easily explore and purchase Ivben’s artwork, and custom artwork. The improved structure and navigation will increase website user engagement, keeping potential buyers on the site longer and encouraging them to explore different collections.

With a refined digital presence, Ivben’s new website will not only function as an online store but also as a showcase for his artistry and brand. The modern design will enhance his visibility, attract new opportunities for collaborations, and expand his reach beyond Philadelphia to a wider audience.

Additionally, the streamlined backend will give Ivben more control over his store, allowing him to easily update collections, highlight new artwork, and manage his online presence without technical barriers. This newfound flexibility will allow him to focus more on his creative work while maintaining a professional and efficient online business.

Additionally, with enhanced mobile optimization and Shopify’s built-in SEO capabilities, Tradeshowdirect will benefit from improved search engine visibility, helping to attract new customers organically. The site’s faster load times and overall improved performance will contribute to higher engagement, better customer satisfaction, and ultimately, more sales.

With a modern, scalable Shopify platform, Ivben is set up for continued growth, giving him the tools and foundation needed to elevate his brand, engage his audience, and expand his artistic influence well into the future.

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IvbenTaqiy's Shopify Website Redesign: Everything You Need to Know About the IvbenTaqiy.com Transformation

Why did Ivben Taqiy want to redesign his Shopify website?

As a renowned visual artist, Ivben needed a website that better reflected his creative vision, improved user experience, and supported his growing business. His previous site was outdated, lacked mobile optimization, and wasn’t visually engaging enough to showcase his artwork effectively.
How does the new website improve the way his art is showcased?

The redesigned site features a more immersive and visually striking layout, with a functional banner, dedicated product section, and a featured gallery. These updates ensure that visitors can explore his work in a way that aligns with his artistic style.
Was the previous website mobile-friendly?

No, the old site was not optimized for mobile devices, making it difficult for visitors to browse or purchase artwork on smaller screens. The new Shopify site is fully responsive, ensuring a seamless experience across all devices.
What improvements were made to the site’s navigation?

We implemented a cleaner, more structured layout that makes it easier to browse collections, discover new pieces, and navigate through different categories. The updated design ensures that both longtime fans and new visitors can easily find what they’re looking for.
How does the new site enhance customer engagement?

The addition of customer reviews, a more engaging homepage, and an improved product display help build trust and credibility. The site also includes an “About Taqiy” section and details about his Philadelphia-based studio to create a stronger connection with visitors.
What branding changes were made to the site?

The redesign introduced a new color scheme inspired by Ivben’s artistic aesthetic. These updates create a more cohesive brand identity that aligns with his creative vision.
How will this redesign help Ivben’s business grow?

With a more professional and visually compelling online presence, Ivben’s new site will attract more customers, collaborations, and commissioned work. The improved user experience and mobile-friendly design also make it easier for fans to purchase his artwork, expanding his reach beyond Philadelphia.
Why was Shopify the right platform for this redesign?

Shopify offers the flexibility and scalability needed to support Ivben’s growing business. Its user-friendly backend allows him to update content, manage products, and promote his work without relying on developers for minor updates.