What is your development approach like?

Our development approach is characterized by adaptability, flexibility, predictability, and practicality, specifically tailored for eCommerce. This approach allows us to minimize the risks associated with scope, time, and cost. Drawing from years of experience across various industries, we've learned how to defy the staggering industry average of 97% project failure rates. We offer two distinct development approaches: Agile and Hybrid, providing clients with options that best suit their needs.

Do you provide services to agencies and SaaS providers?

Absolutely, we do. MAKDigital caters to a diverse clientele, encompassing not only Direct Clients but also Agencies and SaaS providers. Our expertise spans various industry verticals, including B2B, B2C, SMBs, Marketplaces, Startups, and large enterprises. We offer our services to both digital and print agencies and extend our support to SaaS providers, including ERP, CRM, Gateways, and more.

Is it possible for you to devise an eCommerce strategy for my business?

Absolutely, our team of experts at MAKDigital excels in creating tailored, all-encompassing strategies that are uniquely designed to fit your business. What's more, we can even go a step further by developing a 3-year roadmap for your business. MAKDigital's eCommerce roadmap serves as a comprehensive three-year strategic plan, mapping out your company's future trajectory and the necessary actions to achieve your objectives.

Can you offer guidance in selecting the ideal platform for my business?

Certainly, MAKDigital is well-equipped to assist you in identifying the most suitable eCommerce platform for your business, taking into consideration your specific requirements and market dynamics. Additionally, we offer a range of services, including the integration of cutting-edge features into your online store, building a custom store from the ground up, and providing SEO optimization tailored to your needs.

How can I determine the most suitable eCommerce platform for my business?

Choosing the most suitable eCommerce platform for your business is a crucial decision that can significantly impact your online success. To determine the right platform, consider the following factors: Business Needs and Goals, Budget, Ease of Use, Scalability, SEO-Friendly and Flexibil

How can I determine the most suitable eCommerce platform for my business?

Selecting the perfect eCommerce platform for your business involves conducting an objective evaluation of your business and its unique requirements. Once you've identified all the necessary functionalities and features that need to be implemented on your website, our experts can guide you in narrowing down the best eCommerce platforms that align with your business needs.

What measures are taken to maintain the SEO strength of an eCommerce website after migration?

Migrating an eCommerce website can have a significant impact on its SEO strength if not executed carefully. To maintain and even improve SEO rankings after migration, we take several measures before, during, and after the migration process. SEO is an ongoing process, and it may take some time to regain or improve your rankings after migration. Consistency, quality, and attention to detail are key to maintaining the SEO strength of your eCommerce website.

What is MAKDigital's method for confirming the correct execution of SEO preservation?

To validate the accuracy of our SEO preservation efforts, we employ a thorough evaluation process. This entails closely monitoring the performance of your eCommerce store on the new platform. We meticulously assess factors such as ranking, impressions, click-through rates, and other relevant metrics to ascertain the effectiveness of our SEO tactics. This evaluation provides our SEO specialists with valuable insights into how your website is performing following the migration. Additionally, we continuously monitor Google Search Console and Google Analytics to gain a comprehensive overview of your eCommerce store's performance. Based on the gathered data and results, we are prepared to make necessary adjustments and improvements to further optimize your SEO strategy if required.

Client

GlowbackLEDStore.comVolusion to BigCommerce Migration

Custom Light Fixtures | Launched 06/21/22

GlowbackLED, established in 2011 as a subdivision of Bluegate Inc. specializes in turnkey LED lighting solutions for decorative, residential, and commercial lighting needs! GlowbackLED was seeking to move from the Volusion platform to the BigCommerce platform, in doing so sought out MAK Digital. GlowbackLED had reached a point where they needed the additional functionality and customization the BigCommerce platform offers over its competitors. After internal deliberations a direction was chosen for the redesign and the MAK teams set out to start the migration and redesign.

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Concept

GlowbackLED's previous website, while functional, lacked the visual appeal and brand representation needed to elevate its online presence. In a strategic move, MAK undertook the intricate task of migrating and meticulously debugging data from the outdated Volusion platform to the cutting-edge BigCommerce platform. Beyond a mere migration, our team embarked on a comprehensive redesign initiative, revolutionizing the site's aesthetics and functionality.

The transformation encompassed a complete overhaul, including the creation of a dynamic Home Page, Category Page, and Product Pages. However, our commitment to enhancing the user experience went beyond the surface. We introduced a groundbreaking custom product filtering page, seamlessly integrating React components. This innovative feature empowers customers to navigate through product groups effortlessly, streamlining their shopping journey.

Our social media post captures the essence of the project, showcasing our multifaceted approach. The migration involved intricate data transfers, leveraging our expertise to seamlessly transition GlowbackLED to the technologically advanced BigCommerce platform. Simultaneously, our team executed a bespoke design, incorporating visually striking elements that resonated with GlowbackLED's brand identity.

The project's success is a testament to our diverse skill set, as highlighted in the post. From SEO optimization to custom implementations with industry-leading tools such as ShopperApproved, Cloudinary, and Searchanise, every facet was meticulously addressed. The custom filtering category page, developed with React components, stands out as a testament to our commitment to innovation in improving user experience.

Technological prowess played a crucial role, with the utilization of BigCommerce, Avalara Tax, ShipStation, Shipper HQ, Rewind Backups, and Cloudinary. The implementation of Space48 Metafields Manager App further extended the capabilities of Categories and Products, showcasing our dedication to tailoring solutions to meet specific client needs.

GlowbackLED Home, Category and Product page templates.

Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

BigCommerce
Avalara Tax
Cloudinary
Rewind Backups
Searchanise
Shipper HQ
Metafields Manager App
ShipStation

Drag button left to see the difference!

Home Page
Category Page
Product Page

Redesign

The redesign of the BigCommerce website theme was focused on giving GlowbackLED a brand image. The previous version utilized a logo but other than that nothing else about the site told you which company you were shopping with. We put a focus on using their images of previous projects and products to give you an constant idea of who and what type of company the customer would be shopping with.

The homepage was another focus of the redesign, needing a larger focus on displaying products and features. The previous homepage was a jumble of images that did little to convince a shopper to browse subcategories. Now the homepage is structured to highlight and draw customers into subcategories and product pages, showing off the new professional appearance of the site!

colors:

Testimonial

We used MakDigitalDesign to migrate our Volusion webstore to BigCommerce. Mary and the entire team at MAK are EXPERTS at what they do: exceptional custom BigCommerce webstore development, SEO, web-design and more. Their excellent work is paired with AMAZING customer service: they're always just a quick call away which makes it really easy to communicate any changes that you'd like to have made. They also take the time to discuss all aspects of your project and give great feedback and recommendations to help enhance your webstore.

They're e-commerce experts, so they know what you need to do to maximize conversions and drive more traffic to your site. In our case the team at MAK made a fully customized theme for our store, developed a custom filtering system for a better product browsing experience, and optimized our SEO (which was quite complicated as they took a unique approach with our urls). They implemented a variety of apps: ShopperApproved, ShipperHQ, Metafields Manager, Searchenise, and Cloudinary (for faster page load speeds) and they also added a Google Maps autofill feature on our check out page and on our cart page, which was a huge plus for me! We'll be using MakDigitalDesign on an ongoing basis and look forward to our ongoing collaboration. I'd give them 10/5 stars if I could, Super Highly Recommended!

Arman Haghayegh GlowbackLED Senior Project Manager

Solution

GlowbackLEDStore.com's eCommerce issues were rooted in their website's lack of a platform that could support their current growth and metrics. Consequently, their old site was not up-to-date with modern web design standards, leaving it with a bland, outdated appearance. To address these issues, MAKDigital was brought in to develop and design a new site that could handle the eCommerce challenges that GlowbackLED had been facing. Thanks to the new website, now hosted on the BigCommerce platform and its features, GlowbackLEDStore.com is now prepared to tackle all of its eCommerce challenges for the foreseeable future

Custom Features & Functionality

Custom Design
Custom filtering category page template allowing to filter on multiple categories and build with React component.
Custom Google Maps lookup on the Cart Page
Custom Implementation with Cloudinary
Custom Implementation with Searchanise Search
Custom Implementation with ShopperApproved
Custom Implementation with Space48 Metafields Manager App to extend Categories and Products functionality
Custom theme development
Data migration from Volusion to BigCommerce
SEO optimization