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Client

GlowbackLEDStore.com

GlowbackLED, established in 2011 as a subdivision of Bluegate Inc. specializes in turnkey LED lighting solutions for decorative, residential, and commercial lighting needs! GlowbackLED was seeking to move from the Volusion platform to the BigCommerce platform, in doing so sought out MAK Digital. GlowbackLED had reached a point where they needed the additional functionality and customization the BigCommerce platform offers over its competitors. After internal deliberations a direction was chosen for the redesign and the MAK teams set out to start the migration and redesign.

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Concept

GlowbackLED’s old website served its purpose but did nothing for improving the brands image and likeness. Along with migrating and debugging all their data over from the Volusion platform GlowbackLED is requesting MAK redesign the appearance of the site. The site will require a new Home Page, Category Page, and Product Pages. Additionally, we will be building a custom product filtering page that will allow customers to see groups of products with related filters, easing the customer shopping experience.

Technologies:

  • BigCommerce
  • Avalara Tax
  • Searchanise
  • Metafields Manager App
  • ShipStation
  • Shipper HQ
  • Rewind Backups
  • Cloudinary

Custom Programming:

  • Data migration from Volusion to BigCommerce
  • Custom Design
  • Custom theme development
  • Custom filtering category page template allowing to filter on multiple categories and build with React component.
  • SEO optimization
  • Custom implementation with ShopperApproved
  • Custom implementation with Cloudinary
  • Custom Implementation with Space48 Metafields Manager App to extend Categories and Products functionality
  • Custom Implementation with Searchanise Search
  • Custom Google Maps lookup on the Cart Page

Design:

  • Art Direction
  • Visual Mood Boards
  • UI Design
  • UX Design
  • Home Page
  • Category Page
  • Product Page

Redesign

The redesign of the website was focused on giving GlowbackLED a brand image. The previous version utilized a logo but other than that nothing else about the site told you which company you were shopping with. We put a focus on using their images of previous projects and products to give you an constant idea of who and what type of company the customer would be shopping with.

The homepage was another focus of the redesign, needing a larger focus on displaying products and features. The previous homepage was a jumble of images that did little to convince a shopper to browse subcategories. Now the homepage is structured to highlight and draw customers into subcategories and product pages, showing off the new professional appearance of the site!

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Testimonial

We used MakDigitalDesign to migrate our Volusion webstore to BigCommerce. Mary and the entire team at MAK are EXPERTS at what they do: exceptional custom BigCommerce webstore development, SEO, web-design and more. Their excellent work is paired with AMAZING customer service: they're always just a quick call away which makes it really easy to communicate any changes that you'd like to have made. They also take the time to discuss all aspects of your project and give great feedback and recommendations to help enhance your webstore.

They're e-commerce experts, so they know what you need to do to maximize conversions and drive more traffic to your site. In our case the team at MAK made a fully customized theme for our store, developed a custom filtering system for a better product browsing experience, and optimized our SEO (which was quite complicated as they took a unique approach with our urls). They implemented a variety of apps: ShopperApproved, ShipperHQ, Metafields Manager, Searchenise, and Cloudinary (for faster page load speeds) and they also added a Google Maps autofill feature on our check out page and on our cart page, which was a huge plus for me! We'll be using MakDigitalDesign on an ongoing basis and look forward to our ongoing collaboration. I'd give them 10/5 stars if I could, Super Highly Recommended!

Arman Haghayegh GlowbackLED Senior Project Manager
GlowbackLED Team

Solution

GlowbackLEDStore.com's eCommerce issues were rooted in their website's lack of a platform that could support their current growth and metrics. Consequently, their old site was not up-to-date with modern web design standards, leaving it with a bland, outdated appearance. To address these issues, MAKDigital was brought in to develop and design a new site that could handle the eCommerce challenges that GlowbackLED had been facing. Thanks to the new website, now hosted on the BigCommerce platform and its features, GlowbackLEDStore.com is now prepared to tackle all of its eCommerce challenges for the foreseeable future

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