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Client

ForkliftTire.com

Forklift Tire Company is the one of the internet’s best sources for forklift tires and industrial equipment tires, industrial wheels, and support. Based in Pasadena, California their mission is to keep the revolutions of your business moving forward. Come late 2022 Forklift Tire Company decided it was time for an upgrade in their website’s performance. MAK Digital was approached to redesign and optimize ForkliftTire.com, bringing them to a new stage in their eCommerce journey.

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Concept

Forklift Tire Company aims to redesign their website and make it more modern, aesthetically pleasing, and search engine friendly. The revamped website will be on the BigCommerce platform, featuring a mega-navigation that provides easier navigation for visitors. It will also have an optimized page structure and a new layout that is more aesthetically pleasing. The new layout will also feature more products, which helps to create a visually appealing and organized website. The site will also be optimized for Search Engine results pages, allowing for better visibility and more organic traffic.

The old website was lacking in terms of design and was very similar to a beginner website. It was not very eye-catching and had no stunning visuals to draw in visitors and make them stay. However, the new website is designed to be aesthetically pleasing, organized and search engine friendly. It will also have a more modern and up-to-date look and feel that visitors will find engaging and easy to navigate. With the new website, visitors will be able to find the information they need quickly and easily, resulting in a more positive user experience.

Technologies:

Custom Programming:

  • Custom Mega Navigation
  • Custom Navigation Components
  • Custom Navigation Javascript

Design:

  • Art Direction
  • Visual Mood Boards
  • UI Design
  • UX Design
  • Home Page
  • Category Page
  • Product Page

Redesign

The redesign was focused on the need for a more focused navigation, an optimized version one that would lead visitors through the buying process more easily. Forklift Tire Company expressed the desire for an updated appearance but specifically requested it not be too distracting from the products. Using their existing logo as a base to work from the MAK team created what we believe to be the best optimization for their current product offerings. The entire site including Homepage, Category pages, Product Pages and all other auxiliary pages were updated.

The main culprit to handle was the sites navigation. By grouping together all the “Tire” and “Wheels” subcategories into one main product category for each the navigation really opens up, leaving the possibility for further optimization! We kept “Bundled” and “Parts” the same but added an emphasis on the “Bundled” category because along with “Tires” and “Wheels” bundled products are an important offering. The new space available was allocated to their “Blog” and “Contact Us” pages which previously had been hidden in their footer.

MAK Digital is excited to see how ForkliftTire.com will improve with their updated website!

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Solution

The solution to rebuilding ForkliftTire.com was to create a more user-friendly and professional website. This was done by introducing a mega-navigation menu allowing visitors to easily find what they are looking for. Additionally, the new website is hosted on BigCommerce, a platform that has a wide range of customizable options. This allowed ForkliftTire.com to create a website that met their exact specifications. Through this process, MAK Digital was able to create a website that is both user-friendly and professional, allowing visitors to easily browse and find the products they need.

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