GlowbackLED Volusion to BigCommerce Migration Case Study

Name: User
Item: MAK Digital
Rating: 5
Author: Brett Wood

Custom Light Fixtures | Launched 06/21/22

GlowbackLED, established in 2011 as a subdivision of Bluegate Inc. specializes in turnkey LED lighting solutions for decorative, residential, and commercial lighting needs! GlowbackLED was seeking to move from the Volusion platform to the BigCommerce platform, in doing so sought out MAK Digital. GlowbackLED had reached a point where they needed the additional functionality and customization the BigCommerce platform offers over its competitors. After internal deliberations a direction was chosen for the redesign and the MAK teams set out to start the BigCommerce data migration and BigCommerce web design.

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Concept

GlowbackLED's previous website, while functional, lacked the visual appeal and brand representation needed to elevate its online presence. In a strategic move, MAKDigital undertook the intricate task of migrating and meticulously debugging data from the outdated Volusion platform to the cutting-edge BigCommerce platform. Beyond a mere migration, our team embarked on a comprehensive BigCommerce website development initiative, revolutionizing the site's aesthetics and functionality.

The transformation encompassed a complete overhaul, including the creation of a dynamic Home Page, Category Page, and Product Pages. However, our commitment to enhancing the user experience went beyond the surface. We introduced a groundbreaking custom product filtering page, seamlessly integrating React components. This innovative feature empowers customers to navigate through product groups effortlessly, streamlining their shopping journey.

Our social media post captures the essence of the project, showcasing our multifaceted approach. The migration involved intricate data transfers, leveraging our expertise to seamlessly transition GlowbackLED to the technologically advanced BigCommerce platform. Simultaneously, our team executed a bespoke design, incorporating visually striking elements that resonated with GlowbackLED's brand identity.

The project's success is a testament to our diverse skill set, as highlighted in the post. From BigCommerce search engine optimization to custom implementations with industry-leading tools such as ShopperApproved, Cloudinary, and Searchanise, every facet was meticulously addressed. The custom filtering category page, developed with React components, stands out as a testament to our commitment to innovation in improving user experience.

Technological prowess played a crucial role, with the utilization of BigCommerce, Avalara Tax, ShipStation, Shipper HQ, Rewind Backups, and Cloudinary. The implementation of Space48 Metafields Manager App further extended the capabilities of Categories and Products, showcasing our dedication to tailoring solutions to meet specific client needs.

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Redesign

The redesign of the BigCommerce website theme was focused on giving GlowbackLED a distinct brand image. The previous version utilized a logo, but beyond that, nothing else about the site communicated the company's identity. We focused on using images of previous projects and products to provide a constant idea of who and what type of company customers were shopping with.

The homepage was another focus of the redesign, needing a larger emphasis on displaying products and features. The previous homepage was a jumble of images that did little to convince a shopper to browse subcategories. Now, the homepage is structured to highlight and draw customers into subcategories and product pages, showcasing the new professional appearance of the site.

We also incorporated BigCommerce theme development to ensure a cohesive and visually appealing design throughout the site. This included custom templates for various pages, enhancing the overall user experience and brand consistency.

To further improve user satisfaction, BigCommerce speed optimization services were implemented. This ensured that the website loads quickly and efficiently, providing a seamless browsing experience for customers. The combination of an optimized homepage, clear navigation, and fast load times significantly enhanced the site's functionality and user engagement, positioning GlowbackLED for sustained growth and success.

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Solution

GlowbackLEDStore.com's eCommerce issues were rooted in their website's lack of a platform that could support their current growth and metrics. Consequently, their old site was not up-to-date with modern web design standards, leaving it with a bland, outdated appearance. To address these issues, MAKDigital was brought in to develop and design a new site that could handle the eCommerce challenges that GlowbackLED had been facing. Thanks to the new website, now hosted on the BigCommerce platform and its features, GlowbackLEDStore.com is now prepared to tackle all of its eCommerce challenges for the foreseeable future.

Our team at MAKDigital, a renowned BigCommerce agency, implemented several key improvements to enhance the site's performance and user experience. We focused on BigCommerce speed optimization to ensure faster loading times and a smoother browsing experience for users. This included optimizing images, leveraging browser caching, and minimizing code to boost page speed significantly.

Additionally, we provided BigCommerce support services to ensure that GlowbackLEDStore.com could maintain peak performance post-launch. Our ongoing support includes regular updates, troubleshooting, and performance monitoring to address any issues promptly and keep the site running smoothly.

We also emphasized BigCommerce SEO services to improve the site's visibility on search engines. Our SEO experts conducted thorough keyword research, optimized meta tags, and enhanced on-page content to align with best practices. These efforts have led to increased organic traffic and better search engine rankings for GlowbackLEDStore.com.

In conclusion, MAKDigital's comprehensive approach addressed the core issues of GlowbackLEDStore.com's previous website. By leveraging the robust features of the BigCommerce platform, implementing speed optimization techniques, and providing ongoing support and SEO services, we have positioned GlowbackLEDStore.com for sustained growth and success in the competitive eCommerce landscape.

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GlowbackLEDStore.com BigCommerce Migration: Everything You Need to Know About the GlowbackLEDStore.com Transformation

Why did GlowbackLED decide to migrate from Volusion to BigCommerce?
GlowbackLED needed a more robust platform to support additional functionality and customization. BigCommerce offered the features necessary to support their growth and enhance their eCommerce capabilities.
What were the main issues with GlowbackLED's previous website?
The previous website lacked visual appeal, brand representation, and essential modern eCommerce features. It had vast white spaces and scattered product information, making it difficult for users to navigate and find what they needed.
How did MAKDigital approach the redesign of GlowbackLED's website?
MAKDigital undertook a comprehensive migration and redesign, focusing on improving aesthetics and functionality. This included creating dynamic home, category, and product pages, and introducing a custom product filtering page using React components.
What custom features were implemented in the new website?
Custom features included a product filtering category page, Google Maps lookup on the cart page, and integrations with Cloudinary, Searchanise, ShopperApproved, and Space48 Metafields Manager App.
How did the new design improve the user experience?
The new design improved user experience by providing a more visually appealing and organized site, enhancing navigation, and offering a seamless shopping journey from homepage to checkout.
What technological solutions were utilized in the new website?
The redesign utilized BigCommerce, Avalara Tax, ShipStation, Shipper HQ, Rewind Backups, Cloudinary, and the Space48 Metafields Manager App for extended functionality.
How did MAKDigital ensure SEO optimization for GlowbackLED's new site?
MAKDigital performed an SEO audit and transition, set up 301 redirects, optimized canonical URLs, and implemented on-page SEO best practices to enhance search engine visibility.
What was the outcome of the migration and redesign for GlowbackLED?
The outcome was a modern, visually appealing, and highly functional eCommerce site that effectively represents the GlowbackLED brand. This resulted in improved user engagement, streamlined navigation, and an overall better shopping experience for customers.

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glowbackLED.com Volusion to BigCommerce Headless Migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did GlowbackLED decide to migrate from Volusion to BigCommerce?

What were the main issues with GlowbackLED's previous website?

How did MAKDigital approach the redesign of GlowbackLED's website?

What custom features were implemented in the new website?

How did the new design improve the user experience?

What technological solutions were utilized in the new website?

How did MAKDigital ensure SEO optimization for GlowbackLED's new site?

What was the outcome of the migration and redesign for GlowbackLED?

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