Category: SEO

While many factors help online shoppers decide what eCommerce store to shop at, website loading speed is a deal breaker. According to Think with Google, as page loading time goes from 1 second to 3 seconds, the probability that visitors will leave increases by 32%. Hence, eCommerce […]

The world of ecommerce has been growing at an incredible pace in recent years, with the COVID-19 pandemic acting as a significant accelerator. With more and more people shopping online, businesses have had to adapt quickly to meet the growing demand. However, as the ecommerce industry continues […]

Companies spent $602 billion in 2022 on digital advertising alone, which is around a 15% increase from the 2021 global digital ad spend of $521 billion. Companies are willing to spend lots of money on ads, making the competition hard for small businesses with small marketing budgets. […]

Aha! We are currently living in the future that sci-fi movies and books warned us about because AI is finally here to take our jobs and enslave humanity. Oh, that’s just ChatGPT helping college students to score undeserved A’s in their exams. Everywhere you turn online or […]

Thanks to Google, websites in this decade are considering the user experience more and putting in more effort to ensure that every user gets the same smooth experience across all devices. Whether your website is for your eCommerce business or onsite business, a lot goes into making […]

Every website owner dreams of the day their website will rank on Google’s first page and other search engine result pages (SERPs). Not only does ranking on the first page of SERPs drives traffic to the website, but it also confirms that the website is an authority […]

In October 2020, Google launched Google Analytics 4, an upgrade to the previous Google analytics tool, Google Universal Analytics. Google introduced the Google Analytics 4 tool in response to the continually changing digital and online landscape as part of its vision for the future of analytics. Digital […]

Local marketing is a location-based SEO that helps eCommerce businesses to target more local buyers. Local marketing generally favors eCommerce businesses within the same local areas they are targeting. However, eCommerce businesses in any location can also reach local buyers in faraway regions. Local marketing is not […]

Facebook is the biggest social media platform in 2022, with about 2.93 billion monthly active users, which makes it a goldmine for eCommerce vendors. eCommerce vendors can sell on Facebook via Facebook Shops and Facebook Marketplace. Both channels foster the entire selling journey from product listing to […]

The eCommerce industry is welcoming to everyone, sellers and buyers. While everyone can start an online retail business, the eCommerce industry has changed a lot from its early days. Before, anyone who did retail online could get away with anything because it was a lawless industry. Buyers […]