Category: Digital Marketing

5 Ways User-Generated Content Is an eCommerce Goldmine   As a business owner, you will often find yourself talking about how good your product/service is, why it is valuable and how generally impressive your brand is. That’s great, you have to believe in and be passionate about […]

How To Measure The ROI of Digital Marketing Accurately   A common experience that cuts across different eCommerce niches among eCommerce executives and business owners is a sense of blindness towards measuring their digital marketing ROI. But is it possible to measure the ROI of your digital […]

  Expert Tips to Boost Your eCommerce Marketing   When you’re just starting your eCommerce business and you decide to research best practices and resources to help you scale up, you will certainly find endless best practices and resources. You won’t even know what to do with […]

How To Market Your E-Commerce Brand On TikTok   TikTok, which was launched 5 years ago in China by ByteDance, has become the beehive of social media activities. It is now one of the most downloaded apps on both the Android and iOS stores. Recent statistics have […]

Effective Ways to Increase Your E-Commerce Website Traffic   It is easy these days to create a website for your business. However, having a website doesn’t automatically guarantee positive results for your business. You need to drive traffic to your website to generate sales and generally sustain […]

4 Pillars of The New E-Commerce Frontier Entrepreneurs Need to Embrace   Even though change often comes at an unexpected time, the most constant phenomenon in the world is change. Change is bound to happen one way or the other, and history has shown that the world […]

3 E-Commerce Trends That Will Influence the E-Commerce Industry in 2021   2020 was a highly anticipated year; several institutions and governments hoped that 2020 would bring so much progress but the year turned out to be one of the toughest years in the century. Now, while […]

  Paid Advertising vs Organic: Where Should You Be Spending Your Time (And Money)       Every business owner understands that creating a product or offering a service is not enough to make sales, there’s a need for some form of awareness before the target audience […]

  The Future Of VR In The World Of E-Commerce       In the last few years, Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) have become some of the biggest tech trends influencing different sectors. These tech innovations give users a type of […]

  5 Quick Ways To Boost Your E-commerce Sales       2020 is an interesting year, there was January, February and the following months up until now is a big blurry chunk of chaos. Every sector has taken major hits except the e-commerce sector which is […]