Reasons Why E-commerce Startups Fail The e-commerce industry is a lucrative one, it provides an alternative source of income for many people. For so many people, the e-commerce sector is their major source of income, and given the continuous growth of the industry, […]
Why Your Brand Needs To Have Repeat Customers One of the most common burdens business owners carry is the burden of acquiring new customers. It doesn’t matter whether they regularly get new customers or they hardly get new customers. The ultimate goal of running a business in […]
Truly Understanding Your Customer’s Preferences Through A/B Testing If you are an e-commerce entrepreneur, chances are that you have heard or stumbled on the term called A/B testing. A/B testing is one of the strategies that can help improve conversion rates, return on ad […]
E-commerce Customer Experience Management: How to Impress Your Customers In 2020 With the current rise in e-commerce sales, it is now important for brands to invest in building a strong e-commerce platform as these platforms are now the current cash cows for most businesses. […]
Customer Experience Management: Creating An Impactful Experience For Your Customers In 2020 According to a recent study, 57% of customers have abandoned a business because of poor customer experience or they got a better customer experience from a competitor. The success of a business […]
So, you’ve got your customer on your site, looking at all the cool, different, and unique, products your business offers. They click on the product page, and are turned away by the lack of captivating details and perhaps an unaesthetic layout to top it all off. The […]
Every year, more and more people switch their primary vehicle of retail consumption from brick and mortar to online stores. Online business is currently taking in over 10% of the money in retail, and is projected to grow 15% more each year. That means there is no […]
Customers are the most important part of running a business. However, the objective isn’t just to gain new customers, but also it is just as important to retain the ones who have previously shopped with you. This can be achieved by being pleasant to deal with, having […]
So, you have a product, and you want to sell it. You have a basic idea, make a website, do some advertising to get the word spread, and then people buy. Unfortunately for many small business owners, it isn’t that simple. There are a few things every […]
As an Ecommerce business the objective is to sell. Sounds simple, doesn’t it? Buyers keep buying, sellers keep selling, and the business stays afloat. Unfortunately the harsh reality is that this process, while simple, is not anywhere near a guarantee. The thought behind that is due to […]