June 3, 2022 Digital Marketing Strategies for Every Small Business

Small businesses fight many battles. They have bigger rivals, have to earn customers’ trust, learn about their industry, worry about staffing, and more. They also have to fight to be seen by consumers. While small businesses can use digital marketing to create awareness, it is challenging and […]

January 14, 2022 What is Creator Economy, and How Do Brands Fit In

In the last decade, traditional and eCommerce brands were introduced to influencer marketing. A type of marketing where brands can lean on the reputation of influencers to market their brand or product. This decade has something else to offer, called the creator economy. The creator economy stems […]

November 2, 2020 Reasons Why E-commerce Startups Fail

  Reasons Why E-commerce Startups Fail       The e-commerce industry is a lucrative one, it provides an alternative source of income for many people. For so many people, the e-commerce sector is their major source of income, and given the continuous growth of the industry, […]

September 11, 2020 Why Your Brand Needs To Have Repeat Customers

Why Your Brand Needs To Have Repeat Customers One of the most common burdens business owners carry is the burden of acquiring new customers. It doesn’t matter whether they regularly get new customers or they hardly get new customers. The ultimate goal of running a business in […]

July 13, 2020 Truly Understanding Your Customer’s Preferences Through A/B Testing

  Truly Understanding Your Customer’s Preferences Through A/B Testing     If you are an e-commerce entrepreneur, chances are that you have heard or stumbled on the term called A/B testing. A/B testing is one of the strategies that can help improve conversion rates, return on ad […]

February 3, 2020 E-commerce Customer Experience Management: How to Impress Your Customers In 2020

  E-commerce Customer Experience Management: How to Impress Your Customers In 2020     With the current rise in e-commerce sales, it is now important for brands to invest in building a strong e-commerce platform as these platforms are now the current cash cows for most businesses. […]

January 9, 2020 Customer Experience Management: Creating An Impactful Experience For Your Customers In 2020

  Customer Experience Management: Creating An Impactful Experience For Your Customers In 2020     According to a recent study, 57% of customers have abandoned a business because of poor customer experience or they got a better customer experience from a competitor. The success of a business […]

February 25, 2019 Creating 10/10 Product Pages

So, you’ve got your customer on your site, looking at all the cool, different, and unique, products your business offers. They click on the product page, and are turned away by the lack of captivating details and perhaps an unaesthetic layout to top it all off. The […]

February 20, 2019 E-commerce Strategies to Carry Through 2019

Every year, more and more people switch their primary vehicle of retail consumption from brick and mortar to online stores. Online business is currently taking in over 10% of the money in retail, and is projected to grow 15% more each year. That means there is no […]

February 9, 2019 Steps to Ensure Customer Satisfaction

Customers are the most important part of running a business. However, the objective isn’t just to gain new customers, but also it is just as important to retain the ones who have previously shopped with you. This can be achieved by being pleasant to deal with, having […]