Category: Digital Marketing

There’s been an “epidemic” use of emoji usage in marketing and business. Emojis, the stylized ideograms of anything from a train to a smiley face to a lady dancing, are becoming increasingly popular even among digital marketers. Stay up-to-date, it’s time to start thinking about how you […]

Online Advertising can be very chaotic. You may be unsure of what the best way to go about it. You might not know which channels will work best for your store nor what the benefits are. Or what benefits you’re giving up from choosing one over the […]

Growing your business can be a long and tedious process sometimes. In some cases, it will take months upon months to bring a business up to speed. But does it have to take that long? Maybe not… A well executed, but simple giveaway can help you grow […]

A short time ago, ‘Facebook’ and ‘Google’ weren’t in anyone’s vocabulary. If you wanted to look up a business, you searched through the yellow pages. Today, you’d be crazy if you pulled out a yellow book. But everything from the past isn’t outdated quite yet. Billboards, magazine […]

Years ago, you could simply beef-ed up your headlines with keywords for an effective SEO. But over the years, the effective rules for SEO have shifted. Marketers must have more than just powerful investments in their content. According to an August 2015 study on the future of […]

Do you find yourself overstocking on some items and out-of-stock on others?  Do you know which products are your best selling and which are your least popular? All retail stores need to track their inventory and be able to manage their store with ease. Pen and paper […]

Facebook has changed over the years. It has come a long way since first launching in the dorm rooms of Harvard, almost 12 years ago. Originally had no ads, no pages, and no newsfeed. Three features that make up the social media experience today, were not even […]

New stores are on the rise and so are the various products that are marketed. At the end of 2014, Shopify was hosting 140,000 online stores and that number is rapidly growing. Shopify is now hosting over 175,000 merchants. Creative marketing is a great way a store […]

The year has gone rather quickly to say the least and the holidays are approaching just as fast along with the biggest shopping days of the year. Black Friday falls on November 28th and to follow December 1st. In the post from last year, Social Media’s Influence […]

The holidays are fast approaching and trapping the high traffic levels by converting net new customers in to proven conversions is key. More importantly is the overall business growth into 2016. Transforming new holiday shoppers into customers year round is imperative for you business to thrive. Getting […]