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Eashan Mehta
Who is BudgetHeating.com?
Budget Heating & Air Conditioning Inc supplies HVAC products, offering high-quality heating and cooling solutions nationwide. With decades of experience, they have built a reputation for expertise and customer service while providing affordable, energy-efficient products. However, as their business grew, they realized the need for a modern, scalable, and user-friendly eCommerce platform to serve their customers more effectively.
Main Objectives of the Redesign
- Migrate from Volusion to BigCommerce for better scalability.
- Improve user experience and simplify navigation.
- Enhance site performance and speed for a smoother shopping experience.
- Implement SEO best practices to increase search visibility.
Design and Functionality
Our team at MAKDigital worked closely with Budget Heating to build a modern, user-friendly, and scalable BigCommerce store. As a result, the new platform significantly improves functionality, navigation, and performance, creating a seamless shopping experience where customers can easily browse, explore products, and complete transactions.
To enhance responsiveness, we leveraged BigCommerce Stencil technology, ensuring the site adapts well across all devices. In addition, the redesign introduced a sticky navigation bar, a drop-down mega menu, and a custom pop-out side navigation, all of which allow users to browse effortlessly. Moreover, we added a side cart for quick checkout, a compare feature for product evaluations, and a dedicated blog section where Budget Heating can share valuable insights and updates, further engaging their audience.
The homepage layout was completely restructured to improve engagement. Now, it prominently showcases top brands, a category carousel, and a top-selling items section. These additions ensure that customers can quickly locate relevant products, ultimately improving both browsing and purchasing behaviors. Additionally, the updated design highlights customer reviews more effectively, reinforcing Budget Heating’s credibility and authority in the HVAC market.
To further enhance the checkout experience, we integrated Sezzle and Affirm. These flexible payment options make purchases more manageable for customers. Additionally, we strategically highlighted them on the homepage to ensure they stand out in a way that builds confidence and encourages conversions.
Beyond design improvements, we also integrated BigCommerce SEO services to enhance search engine visibility. Specifically, we implemented keyword-rich content, metadata enhancements, and structured site architecture, all aimed at driving organic traffic and improving search rankings. Furthermore, we optimized site speed and mobile responsiveness, ensuring a smooth experience across all devices.
Ultimately, with a modern design, intuitive navigation, conversion-driven features, and a strong SEO foundation, Budget Heating’s new BigCommerce store is now positioned to increase engagement, drive sales, and support long-term growth in the HVAC industry.
Learn more about BudgetHeating.com’s BigCommerce migration in our case study.
Eashan is an SEO wizard who turns search rankings into success stories. With a knack for data-driven strategies and creative optimization, he helps businesses shine online. From crafting compelling content to mastering algorithms, he's your go-to for growing visibility and driving results. When not analyzing keywords, you’ll find him exploring trends to keep clients ahead in the digital race.
