AventisSystems.com BigCommerce Website Redesign and BigCommerce Platform Migration: Everything You Need to Know About the AventisSystems.com Digital Transformation
Aventis Systems recognized the limitations of their Volusion platform, which lacked the flexibility and features needed to support their growing business. By migrating to BigCommerce, they aimed to enhance their online presence, improve customer experience, and boost conversions with a more robust and scalable platform.
The main challenges included preserving a vast amount of data, ensuring a smooth transition without disrupting user experience, and maintaining the integrity of critical information throughout the migration process.
The website redesign significantly improved Aventis Systems' online performance by modernizing the site’s appearance, enhancing its functionality, and optimizing the user journey. This led to reduced bounce rates, increased time spent on the site, and higher conversion rates.
Several custom features were implemented, including a complex data migration process, custom BigCommerce build, specialized buying permissions for customer groups, a custom React component for navigation, and widgets for displaying featured products on specific category pages.
MAKDigital introduced a customizable checkout process that tailored the experience for individual customers, improving customer satisfaction and contributing to a significant increase in completed purchases.
BigCommerce’s built-in features provided Aventis Systems with a scalable and robust platform capable of handling increased traffic, better inventory management, and more efficient eCommerce operations, all of which contributed to their improved online performance.
MAKDigital performed on-page SEO optimization as part of the redesign, which helped improve Aventis Systems' search engine rankings, leading to better visibility, more organic traffic, and increased conversions.
The collaboration resulted in a successful migration and redesign that significantly boosted Aventis Systems' site performance, enhanced user experience, and led to an increase in sales and revenue. Aventis Systems was able to confidently step into the modern digital landscape and solidify its position as a leading IT solutions provider.
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