Action Village Volusion to BigCommerce Migration Case Study

Sporting Gear | Launched 08/21/23

ActionVillage stands as a premier online retailer, focusing on the distribution of paintball, airsoft, and tactical gear. With its inception dating back to 1998, the company has commanded unwavering respect within the industry for more than two decades. Situated in Simi Valley, California, ActionVillage boasts a substantial digital footprint, rendering it a favored hub for both passionate aficionados and seasoned experts. Having previously operated through the Volusion platform, the company's aspiration for heightened resilience and adaptability led them to deliberate options. After diligent evaluation, the choice was made to embrace BigCommerce as their new eCommerce domicile, partnering with a BigCommerce expert agency to ensure a seamless transition and to capitalize on the platform's capabilities. This strategic move paved the way for an auspicious and enduring partnership.

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Concept

ActionVillage, a prominent eCommerce establishment specializing in paintball gear and equipment, encountered pressing challenges related to their website's user experience and disappointing conversion rates. To tackle these concerns head-on, our consortium of adept eCommerce inudstry consultants embarked on an ambitious mission: revamping the website to ameliorate user engagement and refine the shopping journey. Our strategy revolved around BigCommerce web design, enhancing calls to action, and optimizing the checkout process.

Following a meticulous analysis of the user experience, our experts zeroed in on the primary pain points that were impeding customer satisfaction and driving them away from the platform. Our aim was resolute: addressing these concerns to heighten customer interaction, bolster retention metrics, and ultimately escalate revenue streams. Leveraging our deep-seated proficiency in BigCommerce development and BigCommerce SEO, we strategically devised a comprehensive blueprint to metamorphose the website into a user-centric, revenue-amplifying haven.

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Redesign

The Action Village website underwent a comprehensive overhaul, a new BigCommerce website design integrating several elements strategically aimed at enhancing user experiences and bolstering eCommerce performance. Primarily, the site's overall structure underwent a simplification, resulting in heightened user-friendliness for navigation and streamlined access to desired content. This involved the introduction of a conspicuous search bar and the refinement of product categories for improved browsing efficiency.

Moreover, the design underwent a modernization, adopting an aesthetically pleasing look with superior-quality product imagery and transparent pricing details. Additionally, the checkout process underwent a refinement, marked by a reduction in steps and clearer instructions, all intended to curtail cart abandonment rates effectively.

The BigCommerce theme development was meticulously handled to align with modern design standards. Furthermore, meticulous attention was devoted to BigCommerce page speed optimization, ensuring faster load times and a seamless user experience.

Furthermore, meticulous attention was devoted to optimizing the user interface for mobile usage, culminating in a responsive design that ensured an unimpeded shopping journey across diverse devices. These reimagined interface facets converged with the pivotal aim of amplifying conversions and propelling sales. Early data indicates that these revitalized elements have indeed accomplished these objectives with resounding success.

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Solution

The website redesign initiative undertaken by ActionVillage yielded an impressive triumph, translating into a substantial upswing in conversion rates and customer loyalty. Our adept team here at MAKDigital, a renowned BigCommerce web design company and a trusted BigCommerce partner introduced a host of pivotal remedies, addressing the concerns pinpointed during the UX audit. Among these was a comprehensive overhaul of the call to action, rendering it more pronounced and visually enticing. This strategic alteration prompted users to actively engage with the website, leading to a discernible reduction in bounce rates.

Simultaneously, we undertook the simplification of the navigation menu, ensuring swift product discovery for customers. The introduction of a streamlined one-page checkout mechanism proved instrumental in expediting the purchasing process, culminating in a marked surge in conversion rates. By incorporating customer reviews and star ratings onto product pages through expert BigCommerce development, we adeptly cultivated trust and credibility among customers, further augmenting engagement and fostering lasting loyalty.

Collectively, our solutions were meticulously devised to augment user experiences, streamline the buying journey, and foster customer confidence. Additionally we provided ActionVilage with our post-launch BigCommerce Customer Service to ensure they never run into an issue on our watch. The outcome was met with resounding positivity from customers, who reported a conspicuous elevation in user-friendliness. Our client subsequently witnessed a discernible surge in revenue, AOV, and customer retention, serving as a testament to the efficacy of our, development strategies, SEO services and redesign endeavor.

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ActionVillage.com Volusion to BigCommerce Migration: Everything You Need to Know About the ActionVillage.com Transformation

Why did ActionVillage decide to migrate from Volusion to BigCommerce?
ActionVillage needed a more resilient and adaptable platform to better support their growing online business. After evaluating their options, they chose to migrate to BigCommerce for its enhanced features and capabilities.
What were the main challenges ActionVillage faced with their previous website?
The main challenges included poor user experience, low conversion rates, complicated navigation, and an outdated design. These issues were driving customers away and affecting overall business performance.
What were the primary goals of the ActionVillage website redesign?
The goals were to improve user engagement, streamline the shopping journey, enhance mobile usability, and increase conversion rates. This involved a comprehensive overhaul of the site's design and functionality
How did MAKDigital approach the redesign project for ActionVillage?
MAKDigital conducted a thorough analysis of the user experience to identify pain points. They then developed a strategy to simplify navigation, enhance calls to action, and optimize the checkout process, resulting in a user-centric and revenue-amplifying website.
What specific technologies and integrations were used in the redesign?
The redesign utilized BigCommerce as the eCommerce platform, along with integrations such as Avalara for tax management, Rewind for data backups, Searchanise for search functionality, Sezzle for order financing, ShipperHQ, Stamped.io for reviews, Bolt Checkout, Jusper ERP, and Metafields manager by Space48.
What custom features and functionalities were implemented?
Custom features included a complex custom mobile navigation, complex mega navigation, a custom Gift Certificates section, a backorder feature using metadata fields, custom integrations with Searchanise, and multiple custom landing pages.
How did the new website design improve the user experience?
The new design featured a simplified navigation structure, modern aesthetics with high-quality product imagery, a streamlined one-page checkout process, and a responsive design for seamless mobile usage. These improvements enhanced user engagement and reduced bounce rates.
What benefits did ActionVillage gain from the new website?
The redesign resulted in a significant increase in conversion rates, customer loyalty, and overall revenue. The improved user experience, streamlined processes, and enhanced visual appeal contributed to the success of the migration and redesign.

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ActionVillage.comVolusion to BigCommerce Migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did ActionVillage decide to migrate from Volusion to BigCommerce?

What were the main challenges ActionVillage faced with their previous website?

What were the primary goals of the ActionVillage website redesign?

How did MAKDigital approach the redesign project for ActionVillage?

What specific technologies and integrations were used in the redesign?

What custom features and functionalities were implemented?

How did the new website design improve the user experience?

What benefits did ActionVillage gain from the new website?

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