Concept
Vulcan® Strength faced the challenge of an outdated Volusion store that didn't align with the quality and reputation of their strength training equipment. The aim was to revitalize the online experience and ensure that their diverse product line, from renowned Bumper plates to Kettlebells, was showcased effectively. The concept focused on leveraging Volusion expert development to implement custom features like Mega Navigation, Custom Parent/Child Product Grid, Reviews Implementation, and Instagram feed integration. The goal was to enhance user engagement, streamline product discovery, and boost overall online performance.