February 18, 2022 Post-Covid: Why CEOs Should Adopt a Digital Marketing Mindset

There’s no need to repeat the fact the world changed in 2020, and we are currently in an entirely new world. If you are familiar with history, you will know that changes like the one that started in 2020 affect every aspect of life, including marketing and […]

January 20, 2022 7 Tips For Improving eCommerce Curbside Pick-up Operations

eCommerce businesses are evolving, and their mode of operation and practices are constantly improving. With the ongoing pandemic, there have even been more noticeable changes to the way businesses operate. Curbside pick-up service is one of the most notable additions to the way eCommerce businesses operate. This […]

November 5, 2021 Buy-Now-Pay-Later, Recent Announcements Show the Trend Rising

More than half of American consumers can’t afford everything they need or want because they live paycheck to paycheck. But this shouldn’t stop anyone from getting essential items or even some nice-to-have items. Considering that many American consumers fall under this category, it would be unwise for […]

November 1, 2021 Now That Data Privacy Is Getting More Attention, Developers, and Marketers Need New SDK’s

The recent attention data privacy has gotten among users and regulators is forcing changes industry wide. App developers and marketers used to dig deep into user-level data to collect insights to create monetization and advertising strategies. But in the last few years, developers and marketers have had […]

October 14, 2021 Shopping Centers are Converting to Fulfillment Centers and Used for other Non-Retail Purposes

In the last few years, retail has suffered a downturn in foot traffic, resulting in lower sales. This is due to the boom of the eCommerce industry. In 2020, coronavirus restrictions are responsible for further reducing foot traffic by 27% in comparison to the previous year. Owners […]

October 4, 2021 User Intent SEO Is a Game Changer For eCommerce

In the last few years, eCommerce business owners and SEO marketers have learned about the importance of user intent for optimizing SEO strategies. This will help sell your brand to your target audience, you need to understand them. How do they think, what is their goal, and […]

April 3, 2020 How to Maintain Communication With Customers Amidst the Coronavirus Outbreak

  How to Maintain Communication With Customers Amidst the Coronavirus Outbreak     From Gal Gadot singing John Lennon’s ”Imagine” with some of her actor friends to John Legend having live sessions on Instagram Live, if you have been paying attention, you would realize that lots of […]

February 3, 2020 E-commerce Customer Experience Management: How to Impress Your Customers In 2020

  E-commerce Customer Experience Management: How to Impress Your Customers In 2020     With the current rise in e-commerce sales, it is now important for brands to invest in building a strong e-commerce platform as these platforms are now the current cash cows for most businesses. […]

October 14, 2019 Outside the Box SEO with SXO

Outside the Box SEO with SXO   The days of formulaic SEO (Search Engine Optimization) are long gone. While before SEO was rooted in meeting guidelines set by the bots Google uses to crawl through sites, now it is more about pleasing users. The latest S.E.O guidelines […]

November 29, 2018 10 Ways To Establish Trust on Ecommerce Sites and Apps

The Trend of Declining Consumer Trust There has been a trend in the declining of consumer trust in all industries and organization. Consumers have turned away from traditional sources of expertise and now use the web as a vehicle of verification. We tend to trust our peers […]