Since the COVID pandemic, many businesses have had to carry out a digital transformation. It is a bridge many brick-and-mortar businesses were not prepared to cross but crossed to continue selling to customers who switched to digital shopping because of movement restrictions. And pretty much all customers […]
As we joke about the last two years’ events on social media while juggling the pandemic with other significant events, such as the West Coast wildfires, the world is going through a historical change. And when you look back, you will find that every significant event in […]
San Francisco based tech-startup Fast.co announced Tuesday it’s plans to shut it doors and close permanently. The abrupt decision came as a surprise as the day before it was revealed the company only generated $600,000 in revenue in 2021 after securing $124 million in investment funding the […]
Let’s face it—we’re living in a digital world. The internet is an integral part of our lives, and that includes the way we shop. If you have an eCommerce website and want to stay on top, you must always be thinking about how to optimize your SEM […]
eCommerce demand forecasting is a process that uses several essential metrics to predict future sales/demands for products or services. You can use demand forecasting to determine the future demands for your new products and the existing products you have been selling. The metrics used include repeat purchases, […]
eCommerce businesses are evolving, and their mode of operation and practices are constantly improving. With the ongoing pandemic, there have even been more noticeable changes to the way businesses operate. Curbside pick-up service is one of the most notable additions to the way eCommerce businesses operate. This […]
If you’ve been a marketer for the last six months you’ve probably heard of Web3. Additionally, you would have seen a few notable changes that affect how you carry out marketing strategies and campaigns. Apple’s iOS 15 now restricts access to and collection of third-party user data. […]
If the 2010’s taught us anything it is that eCommerce is consistently reaching new heights. Offering lucrative opportunities makes now the best time to transition into the space. According to Statista, more than 230 million buyers now shop online in the US alone. However, the eCommerce industry […]
More than half of American consumers can’t afford everything they need or want because they live paycheck to paycheck. But this shouldn’t stop anyone from getting essential items or even some nice-to-have items. Considering that many American consumers fall under this category, it would be unwise for […]
The world has come a long way in the last three decades of the internet, gaining ground each year especially with its impacts in commerce. Now, more than two billion people shop online every year, and about 33% of buyers worldwide shop online at least once every […]
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