December 2, 2022 How To Increase Your AOV During The Holiday Season

Every holiday season, buyers flock to online and brick-and-mortar stores in a frenzy to shop until their bank accounts scream for help. No wonder eCommerce merchants make the most sales during the holiday season. In fact, according to Statista, eCommerce retail sales are expected to hit a […]

November 4, 2022 Abandon Cart Email Examples You Can Use

Did you know that a whopping 88% of eCommerce carts get abandoned? Sure, you might be generating more sales than ever before due to the recent eCommerce boom, but you are also losing more than three times your sales to the “abandoned cart syndrome.” You can solve […]

October 28, 2022 Alternatives To Running Paid Ads to Promote Your Business

In 2022, many small businesses still struggle to promote their brand and products/services because they are competing against more established businesses with big enough marketing budgets. Despite numerous alternatives to promoting their businesses for free, some small business owners believe that a good product will sell itself […]

August 22, 2022 What Is New Media Marketing

Nowadays, there’s no hold back on where businesses explore to market their brand and products. When you spend a few hours on social media platforms such as TikTok and Instagram, you will come across subtle ad videos that paint a lifestyle picture of brands and products. And […]

July 25, 2022 Preparing For Q3 and Q4, Financial Trends To Watch For

Most businesses have suffered for the last two or three years because of the ongoing Covid-19 pandemic. Hence, businesses had to change their traditional operating models to adapt to the fast-changing, tech-driven environment. We can expect more drastic changes and trends in the next few years, as […]

July 15, 2022 Link Building Tools Successful Websites Use to Optimize Their Links

Link building is one of the parts of search engine optimization businesses tend to shy away from for obvious reasons; it can be hard, and it requires patience. Link building doesn’t work overnight, and you have to be consistent before seeing your desired results. However, you want […]

June 24, 2022 The New Trend of Live Video Shopping and How eCommerce Businesses Can Use it to Increase Sales

Live video shopping or live stream shopping is the new trend among online buyers where they join the live video of their favorite influencer and buy the products they are promoting right away. It’s like an auction because multiple buyers can participate in the same live video […]

June 10, 2022 These Digital Marketing Tips Will Give Your Nonprofit Organization The Right Attention

Most nonprofit organizations prepare for the lack of interest people will show for their cause because there’s no monetary return. Not to mention that many of the people who have enough to give are often part of the problem the organization is addressing. For example, big industries […]

June 10, 2022 How Keyword Thieves Steal Your Google Rankings

As a citizen of the internet world, you must have seen a lot of silly behaviors people boldly display, especially theft: stealing tweets, user profiles, personal stories, business ideas, and more. People also steal on the eCommerce side of the internet, and keyword poaching, a type of […]

June 3, 2022 Digital Marketing Strategies for Every Small Business

Small businesses fight many battles. They have bigger rivals, have to earn customers’ trust, learn about their industry, worry about staffing, and more. They also have to fight to be seen by consumers. While small businesses can use digital marketing to create awareness, it is challenging and […]