RC Hobby Explosion Volusion to BigCommerce Migration Case Study

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Concept

Seeking a transformation from their outdated Volusion implementation, RC Hobby Explosion collaborated with MAKDigital, a BigCommerce Elite Agency, for a comprehensive BigCommerce site migration The challenges included a text-heavy, visually unappealing homepage that did not translate well to mobile devices. To address these issues, our BigCommerce developers and BigCommerce web design team focused on creating a visually stimulating and user-centric shopping experience that aligns with the evolving expectations of online shoppers.

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Redesign

MAKDigital embarked on a mobile-first redesign, revitalizing the site's aesthetics and user experience. The homepage was revamped, placing a stronger emphasis on updated imagery and a more intuitive user interface. Product pages underwent a transformation with enlarged text content and a visually enhanced "Add to Cart" button, ensuring a more engaging and seamless shopping journey.

The implementation of a Search app further improved the search experience, with a dedicated focus on optimizing mobile functionality. A full data migration from Volusion to BigCommerce was executed, complemented by a comprehensive SEO audit and adherence to SEO best practices. MAKDigital meticulously set up 301 Redirects and optimized Canonical URLs to ensure optimal performance with Search Engine Results Pages (SERPs).

Our team also focused on BigCommerce speed optimization, ensuring fast load times and a smooth user experience across all devices. Additionally, we utilized BigCommerce theme development to create a unique, visually appealing, and highly functional design that aligns with RC Hobby Explosion's brand identity and goals.

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Solution

MAKDigital's comprehensive approach led to remarkable results. The migration to BigCommerce not only addressed the immediate issues but also resulted in substantial improvements:

Increase in Average Order Value: Over 25%
Increase in Mobile/Tablet Traffic: Over 40%
Increase in Conversion Rate: Over 25%
Increase in New Users: Over 20%

The project not only elevated the visual appeal and functionality of RC Hobby Explosion's online store but also contributed significantly to key performance metrics, reflecting a successful collaboration and the effective implementation of modern eCommerce solutions. Post-launch, MAKDigital, as a BigCommerce marketing agency, continued to support RC Hobby Explosion with BigCommerce retainer services, ensuring ongoing optimization and addressing any emerging needs to maintain peak performance and customer satisfaction.

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RCHobbyExplosion.com Volusion to BigCommerce Migration: Everything You Need to Know About the RCHobbyExplosion.com Transformation

Why did RC Hobby Explosion decide to migrate from Volusion to BigCommerce?

RC Hobby Explosion sought to enhance their online store's visual appeal and functionality. The outdated Volusion platform was limiting their ability to provide a modern, user-centric shopping experience, prompting the migration to BigCommerce.
What were the main challenges RC Hobby Explosion faced with their previous website?

The main challenges included a text-heavy, visually unappealing homepage, poor mobile translation, and a lack of user-friendly navigation. These issues were impacting user engagement and overall shopping experience.
What were the primary goals of the RC Hobby Explosion website redesign project?

The primary goals were to create a visually stimulating and user-friendly shopping experience, improve mobile usability, and enhance overall site performance to meet the evolving expectations of online shoppers.
How did MAKDigital approach the redesign and migration project for RC Hobby Explosion?

MAKDigital implemented a mobile-first redesign, focusing on updated imagery and intuitive user interface. They transformed the product pages for better engagement, improved the search experience, and performed a full data migration from Volusion to BigCommerce, including a comprehensive SEO audit.
What specific technologies and integrations were used in the redesign?

The redesign utilized BigCommerce Stencil technology and included applications and integrations such as a custom search app to enhance the search experience, optimized Canonical URLs, and the implementation of 301 Redirects for SEO best practices.
What custom features and functionalities were implemented?

Custom features included complex mega navigation, an intuitive homepage layout, enlarged text content on product pages, a visually enhanced "Add to Cart" button, and a comprehensive SEO strategy to improve search engine performance.
What improvements were seen after the website redesign and migration?

The migration resulted in substantial improvements. There was over a 25% increase in average order value, more than a 40% increase in mobile and tablet traffic, over a 25% increase in conversion rate, and over a 20% increase in new users.
How did the partnership with MAKDigital benefit RC Hobby Explosion?

The collaboration led to a visually appealing, user-friendly site that significantly improved key performance metrics. The effective implementation of modern e-commerce solutions enhanced the shopping experience, driving better engagement and higher sales.

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RCHobbyExplosion.comVolusion to BigCommerce Migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did RC Hobby Explosion decide to migrate from Volusion to BigCommerce?

What were the main challenges RC Hobby Explosion faced with their previous website?

What were the primary goals of the RC Hobby Explosion website redesign project?

How did MAKDigital approach the redesign and migration project for RC Hobby Explosion?

What specific technologies and integrations were used in the redesign?

What custom features and functionalities were implemented?

What improvements were seen after the website redesign and migration?

How did the partnership with MAKDigital benefit RC Hobby Explosion?

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