PoolandHotTubDepot.comBigCommerce Website Redesign & SEO
Concept
It was critical to inject a brand into their website, make it feel like it is the best source on the internet for pool and hot tub supplies, because it is. We completed an entire redesign of their Homepage, Category Pages, and Product Pages with the goal of making the site appear more professional and have better functionality.
The category pages required the most work to redesign and add extra relative content to assist in BigCommerce SEO efforts. We made small quality of life changes to help improve the customer buying experience. The new website design creates a more seamless process from the landing pages all the way to checkout. Visitors should be left with little to no questions about their product, company or services, shortening the decision-making process, leading to increased conversions for their bottom line.
Explore the success story of our comprehensive SEO strategy for Pool and HotTub Depot, where within a span of 8 months, we achieved remarkable results, including a 36% increase in revenue, a 35% surge in traffic, and an 11% boost in Average Order Value, showcasing the impactful outcomes of our dedicated efforts alongside the BigCommerce migration project and website redesign initiatives. Bigcommerce store redesign process custom design agency.
Redesign
Here at MAK Digital we specialize in BigCommerce development and as a custom design agency tasked with creating exceptional eCommerce designs, we know exactly how to elevate Pool and HotTub Depot’s eCommerce store through our comprehensive redesign process. One of the first noticeable improvements is how the ‘Current Offers’ section is now presented in a more engaging and visually appealing way for visitors.
The old website suffered from excessive white space, which appeared unpolished and unprofessional. We addressed this by enhancing content visibility and improving the site’s structure. For instance, homepage articles previously featured only a title and image. By adding a brief description and a “Read More” button, we created a more intuitive browsing and user experience that encourages deeper engagement, leading to higher retention and conversion rates.
Additionally, we optimized search results to ensure customers can easily find the products they’re looking for, enhancing usability and overall site performance. Minor modifications, such as refining category filters and improving navigation elements, further contribute to a seamless shopping experience.
On product pages, we implemented small yet impactful trust-building elements, such as icons highlighting the company’s shipping policies and secure purchasing features. These subtle but effective details help reinforce customer confidence, setting a great website apart from a mediocre one.
Custom Features & Functionality
- Custom API integration with Stamped.io
- Complex Mega Navigation
- Custom API integration with Searchanise
- Custom built theme utilizing Stencil technologies
- Custom filtering using Searchanise API
- Custom Integration with Cloudfare
- Custom integration with Klaviyo
- Custom up-sell side cart component
Solution
Pool and HotTub Depot had been facing many difficulties with their eCommerce platform, but the solution was just a website away. The new website, developed and designed by MAKDigital, has been a game changer for the company. The website is now better prepared to meet all of
PoolandHotTubDepot.com's eCommerce needs, both current and future. It is now easier for customers to find what they're looking for, making the online shopping experience (user experience) more convenient and efficient. In addition, their new website is equipped with modern technology, efficient payment options and secure checkout processes that customers can trust.
To ensure ongoing support and continuous improvement, we have provided a BigCommerce retainer service, offering ongoing maintenance and updates. As a BigCommerce elite agency, MAKDigital is committed to delivering exceptional service and support to help Pool and HotTub Depot stay ahead in the competitive market.
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PoolandHotTubDepot.com BigCommerce Website Redesign & SEO: Everything You Need to Know About the PoolandHotTubDepot.com Digital Transformation
Why did Pool and HotTub Depot decide to redesign their website?
Pool and HotTub Depot wanted to establish a stronger brand presence and convey their authority as an industry leader. Their old website, while functional, lacked branding and style, which led them to approach MAKDigital for a redesign.
What were the primary goals of the Pool and HotTub Depot website redesign?
The primary goals were to inject a brand identity into the website, make it appear more professional, improve functionality, and enhance the user experience to increase conversions.
What specific changes were made to improve the user experience on the new website?
Changes included a comprehensive redesign of the homepage, category pages, and product pages, the addition of small quality-of-life features, better organization of current offers, and enhancements to the navigation and checkout process.
What were the SEO results achieved after the website redesign and SEO strategy implementation?
Within 8 months, the SEO strategy led to a 36% increase in revenue, a 35% surge in traffic, and an 11% boost in average order value.
What custom templates and pages were developed for the new Pool and HotTub Depot website?
Custom templates and pages include the Home page, Category Templates, Product Template, My Account, Contact Us, About Us, and Gift Certificate pages.
What services did MAKDigital provide for Pool and HotTub Depot's website redesign?
Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, BigCommerce Data Migrations, and a BigCommerce SEO Audit & Transition.
What applications and integrations were added to the new Pool and HotTub Depot website?
Integrations added include BigCommerce Stencil, Searchanise Search, Stamped.io Reviews, Cloudflare CDN, Google Analytics, and Klaviyo Marketing Automation.
What impact did the new BigCommerce website have on Pool and HotTub Depot's eCommerce performance?
The new website improved user experience, making it easier for customers to find and purchase products. It featured modern payment options and secure checkout processes, contributing to increased customer trust and satisfaction. The redesign has been a great success, leading to continued growth in the eCommerce sector for Pool and HotTub Depot.
