What is your development approach like?

Our development approach is characterized by adaptability, flexibility, predictability, and practicality, specifically tailored for eCommerce. This approach allows us to minimize the risks associated with scope, time, and cost. Drawing from years of experience across various industries, we've learned how to defy the staggering industry average of 97% project failure rates. We offer two distinct development approaches: Agile and Hybrid, providing clients with options that best suit their needs.

Do you provide services to agencies and SaaS providers?

Absolutely, we do. MAKDigital caters to a diverse clientele, encompassing not only Direct Clients but also Agencies and SaaS providers. Our expertise spans various industry verticals, including B2B, B2C, SMBs, Marketplaces, Startups, and large enterprises. We offer our services to both digital and print agencies and extend our support to SaaS providers, including ERP, CRM, Gateways, and more.

Is it possible for you to devise an eCommerce strategy for my business?

Absolutely, our team of experts at MAKDigital excels in creating tailored, all-encompassing strategies that are uniquely designed to fit your business. What's more, we can even go a step further by developing a 3-year roadmap for your business. MAKDigital's eCommerce roadmap serves as a comprehensive three-year strategic plan, mapping out your company's future trajectory and the necessary actions to achieve your objectives.

Can you offer guidance in selecting the ideal platform for my business?

Certainly, MAKDigital is well-equipped to assist you in identifying the most suitable eCommerce platform for your business, taking into consideration your specific requirements and market dynamics. Additionally, we offer a range of services, including the integration of cutting-edge features into your online store, building a custom store from the ground up, and providing SEO optimization tailored to your needs.

How can I determine the most suitable eCommerce platform for my business?

Choosing the most suitable eCommerce platform for your business is a crucial decision that can significantly impact your online success. To determine the right platform, consider the following factors: Business Needs and Goals, Budget, Ease of Use, Scalability, SEO-Friendly and Flexibil

How can I determine the most suitable eCommerce platform for my business?

Selecting the perfect eCommerce platform for your business involves conducting an objective evaluation of your business and its unique requirements. Once you've identified all the necessary functionalities and features that need to be implemented on your website, our experts can guide you in narrowing down the best eCommerce platforms that align with your business needs.

What measures are taken to maintain the SEO strength of an eCommerce website after migration?

Migrating an eCommerce website can have a significant impact on its SEO strength if not executed carefully. To maintain and even improve SEO rankings after migration, we take several measures before, during, and after the migration process. SEO is an ongoing process, and it may take some time to regain or improve your rankings after migration. Consistency, quality, and attention to detail are key to maintaining the SEO strength of your eCommerce website.

What is MAKDigital's method for confirming the correct execution of SEO preservation?

To validate the accuracy of our SEO preservation efforts, we employ a thorough evaluation process. This entails closely monitoring the performance of your eCommerce store on the new platform. We meticulously assess factors such as ranking, impressions, click-through rates, and other relevant metrics to ascertain the effectiveness of our SEO tactics. This evaluation provides our SEO specialists with valuable insights into how your website is performing following the migration. Additionally, we continuously monitor Google Search Console and Google Analytics to gain a comprehensive overview of your eCommerce store's performance. Based on the gathered data and results, we are prepared to make necessary adjustments and improvements to further optimize your SEO strategy if required.

Client

PoolandHotTubDepot.com BigCommerce Website Redesign & SEO

Pool and Hot Tub Supplies | Launched 02/11/22

Pool and HotTub Depot has been in their industry for well over a decade and have been Canada’s leading online retailer for the industry since 2017! When you are the industry leader in anything there should be a sense of authority and specialization when consumers view your company. The old version of the Pool and HotTub Depot website did not present itself as an industry leader. While functional and designed well (navigation, layout, offerings) there was little to no branding or style to help consumers feel better about who they were purchasing from. Nothing about the previous site felt like an industry leader, this is what led Pool and HotTub Depot to approach MAK looking to redesign their site.

View Live View Full Portfolio SEO Case Study

Concept

It was critical to inject a brand into their website, make it feel like it is the best source on the internet for pool and hot tub supplies, because it is. We completed an entire redesign of their Homepage, Category Pages, and Product Pages with the goal of making the site appear more professional and have better functionality.

The category pages required the most work to redesign and add extra relative content to assist in SEO efforts. We made small quality of life changes to help improve the customer buying experience. The new website design creates a more seamless process from the landing pages all the way to checkout. Visitors should be left with little to no questions about their product, company or services, shortening the decision-making process, leading to higher conversions for their bottom line.

Explore the success story of our comprehensive SEO strategy for Pool and HotTub Depot, where within a span of 8 months, we achieved remarkable results, including a 36% increase in revenue, a 35% surge in traffic, and an 11% boost in Average Order Value, showcasing the impactful outcomes of our dedicated efforts alongside the e-commerce migration and website redesign initiatives.

PoolandHotTubDepot Home, Category and Product page templates.

Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

BigCommerce Stencil
Searchanise Search
Stamped.io Reviews
Cloudflare CDN
Google Analytics
Klaviyo Marketing Automation

Home Page
Category Page
Product Page

Redesign

Here at MAK Digital we specialize in BigCommerce development, we knew exactly how to take the preexisting poolandhottubdepot.com website and transform it. An immediate change you can notice is how ‘Current Offers’ is now displayed in a more inviting and appealing manner to visitors. The old version of the site had tons of white space, this looks unprofessional to visitors and was addressed. For example, articles displayed on the homepage only had a title and picture, by adding a small description and a “Read More” button it promotes a healtheir website navigation and should turn into longer retention and conversion rates. On product pages, adding small icons that inform customers about the company's shipping policies or that their purchase is secure, you help build trust with your consumer, it is small details like these that set good websites apart from bad ones.

colors:

Custom Features & Functionality

Custom API integration with Stamped.io
Complex Mega Navigation
Custom API integration with Searchanise
Custom built theme utilizing Stencil technologies
Custom filtering using Searchanise API
Custom Integration with Cloudfare
Custom integration with Klaviyo
Custom up-sell side cart component

Solution

Pool and HotTub Depot had been facing many difficulties with their eCommerce platform, but the solution was just a website away. The new website, developed and designed by MAKDigital, has been a game changer for the company. The website is now better prepared to meet all of PoolandHotTubDepot.com's eCommerce needs, both current and future. It is now easier for customers to find what they’re looking for, making the online shopping experience (user experience) more convenient and efficient. In addition, their new website is equipped with modern, efficient payment options and secure checkout processes that customers can trust. The new website has been a great success for Pool and HotTub Depot and is expected to contribute to continued growth in the eCommerce sector.

Testimonial

We reached out to MAKDigital desperately looking for a solution after another company delivered an incomplete site and abandoned us. The initial consult with Mary and her team was great, she had a plan for our site and advised short term band aid solution to mitigate issues with the old site until they could develop a complete new site. Outstanding experience, the new site poolandhottubdepot.com is doing very well in SERP and lots of positive comments from our customers. Highly recommend MAKDigital, they are now our go-to company.

Pool & HotTub Depot