MakDigital - Web Design, Development and SEO marketing

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Client

PoolandHotTubDepot.com

Pool and HotTub Depot has been in their industry for well over a decade and have been Canada’s leading online retailer for the industry since 2017! When you are the industry leader in anything there should be a sense of authority and specialization when consumers view your company. The old version of the Pool and HotTub Depot website did not present itself as an industry leader. While functional and designed well (navigation, layout, offerings) there was little to no branding or style to help consumers feel better about who they were purchasing from. Nothing about the previous site felt like an industry leader, this is what led Pool and HotTub Depot to approach MAK looking to redesign their site.

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Concept

It was critical to inject a brand into their website, make it feel like it is the best source on the internet for pool and hot tub supplies, because it is. We completed an entire redesign of their Homepage, Category Pages, and Product Pages with the goal of making the site appear more professional and have better functionality.

The category pages required the most work to redesign and add extra relative content to assist in SEO efforts. We made small quality of life changes to help improve the customer buying experience. The new website design creates a more seamless process from the landing pages all the way to checkout. Visitors should be left with little to no questions about their product, company or services, shortening the decision-making process, leading to higher conversions for their bottom line.

Technologies:

  • BigCommerce Stencil
  • Google Analytics
  • Searchanise Search
  • Stamped.io Reviews
  • Klaviyo Marketing Automation
  • Cloudflare CDN

Custom Programming:

  • Custom built theme utilizing Stencil technologies
  • Custom API integration with Stamped.io
  • Complex Mega Navigation
  • Custom integration with Klaviyo
  • Custom Integration with Cloudfare
  • Custom API integration with Searchanise
  • Custom up-sell side cart component
  • Custom filtering using Searchanise API

Design:

  • Art Direction
  • Visual Mood Boards
  • UI Design
  • UX Design
  • Home Page
  • Category Page
  • Product Page

Redesign

Here at MAK Digital we specialize in BigCommerce development, we knew exactly how to take the preexisting poolandhottubdepot.com website and transform it. An immediate change you can notice is how ‘Current Offers’ is now displayed in a more inviting/appealing manner to visitors. The old version of the site had tons of white space, this looks unprofessional to visitors and was addressed. For example, articles displayed on the homepage only had a title and picture, by adding a small description and a “Read More” button it appears even more professional. By adding small icons that inform customers about the company's shipping policies or that their purchase is secure, you help build trust with your consumer, it is small details like these that set good websites apart from bad ones.

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Testimonial

We reached out to MAKDigital desperately looking for a solution after another company delivered an incomplete site and abandoned us. The initial consult with Mary and her team was great, she had a plan for our site and advised short term band aid solution to mitigate issues with the old site until they could develop a complete new site. Outstanding experience, the new site poolandhottubdepot.com is doing very well in SERP and lots of positive comments from our customers. Highly recommend MAKDigital, they are now our go-to company.

Pool & HotTub Depot

Solution

Pool and HotTub Depot had been facing many difficulties with their eCommerce platform, but the solution was just a website away. The new website, developed and designed by MAKDigital, has been a game changer for the company. The website is now better prepared to meet all of PoolandHotTubDepot.com's eCommerce needs, both current and future. It is now easier for customers to find what they’re looking for, making the online shopping experience more convenient and efficient. In addition, their new website is equipped with modern, efficient payment options and secure checkout processes that customers can trust. The new website has been a great success for Pool and HotTub Depot and is expected to contribute to continued growth in the eCommerce sector.

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