Why did KeyRing.com decide to migrate from Volusion to BigCommerce?

KeyRing.com sought a more modern and user-friendly eCommerce platform to improve their online presence, enhance functionality, and provide a better shopping experience for their customers.

What were the main challenges with KeyRing.com's previous website?

The previous website was outdated, not user-friendly, lacked mobile optimization, and had poor navigation, which resulted in decreased traffic and sales.

What improvements were made to the new KeyRing.com website?

MAKDigital implemented a modern, responsive design optimized for mobile devices, restructured the navigation for better organization, and introduced a streamlined shopping cart system to reduce cart abandonment rates.

How did the redesign enhance the user experience?

The redesign provided a more visually appealing homepage, intuitive navigation, and a user-friendly customization process for products, resulting in a more enjoyable shopping experience and increased customer satisfaction.

What custom features were introduced in the new KeyRing.com website?

Custom features include a BigCommerce theme, API integration with Searchanise, complex mega navigation, integration with Cloudfare and Segment CDP, and custom filtering using the Searchanise API.

How did MAKDigital address the need for mobile optimization?

MAKDigital created a responsive design that ensures seamless browsing and purchasing from smartphones and tablets, enhancing the overall mobile user experience.

What technical integrations were implemented on the new website?

The new website features integrations with BigCommerce Stencil, Searchanise search, Cloudfare CDN, Google Analytics, and Segment CDP, improving functionality and performance.

How did the redesign impact KeyRing.com's eCommerce performance?

The redesign led to a more streamlined and visually appealing shopping experience, better mobile accessibility, and improved navigation, ultimately increasing traffic, customer engagement, and sales.

KeyRing Volusion to BigCommerce Migration Case Study

Apparel Accessories | Launched 01/07/21

Avco Key and Novelty is a wholesale distributor, manufacturer and importer of key chains, key accessories and key blanks. Keyring.com supplies retail hardware stores, locksmith shops and other key-making establishments with the best selling and most profitable selection of items available. Avco Key and Novelty hired MAKDigital to perform a complete overhaul of their site along with a migration from Volusion to BigCommerce. Keyring.com has been on an old, outdated platform for many years and decided it was time for a switch, and after much research had zeroed in on BigCommerce. This project included a comprehensive redesign and a seamless BigCommerce data migration to ensure all product and customer data was transferred accurately and efficiently.

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Concept

MAK performed a full design and development of the new site. The end result is a much more streamlined shopping experience that brings the Keyring.com brand into the cutting edge of eCommerce technology and best practices. Keyring.com is based in Long Island, NY. Every item they sell is stocked and manufactured by Keyring.com. Most items are shipped the same day from their facility in New York.

MAKDigital developed an online store for Keyring that was more modern and more brand-focused. Their original homepage was heavy on text and less appealing; they needed an updated design to bring them up to speed in an era where online shoppers are seeking a visually stimulating, more valuable shopping experience. The completed website provided the information their customers needed to make an informed purchase decision while still affording a pleasant shopping experience. The overall design that we created gave their website a more trustworthy and credible feel, while optimizing the user experience. For Keyring's product page, we designed a process that helps to lead prospective buyers along the purchase funnel and towards the custom products they desire. The product page was built with multiple custom templates, allowing the store owner to configure different types of customizations for different products. The custom product feature allows KeyRing to configure the product page with multiple steps for the customer to follow throughout the product customization process.

We also built custom quantity discount logic to allow the customer to quickly see how quantity discount will reflect their purchase price. One of the features of the custom product page also allows customers to easily see all the selections they are making while customizing their product. We also developed a custom sidebar cart and integrated it into the design of their website. In addition, we developed a BigCommerce Stencil responsive design for VitaRX to enhance the experience of their mobile shoppers and to ensure a cohesive, uninterrupted experience across all devices.

Additionally, our BigCommerce SEO services ensured that the site was optimized for search engines, improving visibility and driving organic traffic.

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Redesign

KeyRing.com decided to redesign their new BigCommerce website design by MAKDigital due to several reasons. Firstly, their previous website was outdated and not user-friendly, which led to a decrease in traffic and sales. Secondly, the website lacked optimization for mobile devices, which resulted in a poor user experience for customers who accessed the site on their smartphones or tablets. Finally, the website lacked a clear structure and organization, making it difficult for customers to find the products they were looking for.

MAKDigital addressed these issues by implementing several improvements to the KeyRing.com website. We created a modern, responsive design that is optimized for mobile devices, ensuring that customers can easily browse and purchase products from their smartphones or tablets. We also restructured the website's navigation, making it more intuitive and organized, so that customers can easily find the products they need. Additionally, we implemented a new shopping cart system, which streamlines the checkout process and helps to reduce cart abandonment rates. Overall, these improvements will help to alleviate KeyRing.com's eCommerce troubles by providing customers with a more user-friendly and enjoyable shopping experience, ultimately leading to increased traffic and sales.

To enhance the overall site performance, we also integrated BigCommerce page speed optimization techniques, ensuring faster load times and a smoother user experience. Additionally, our collaboration with BigCommerce design partners ensured that the site's aesthetics and functionality were top-notch, aligning perfectly with KeyRing.com's brand identity. The implementation of BigCommerce site design principles further enhanced the visual appeal and usability of the website.

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Solution

MAKDigital transformed KeyRing.com with a complete migration from Volusion to BigCommerce, revolutionizing their online presence. The redesign prioritized a streamlined shopping experience and a visually stimulating homepage, enhancing brand focus.

Custom product templates and a user-friendly customization process were introduced, addressing the need for a modern and intuitive design. Responsive design and restructured navigation improved mobile accessibility and user experience.

Technical enhancements included a customBigCommerce theme, API integrations with Searchanise and Segment CDP, a mega navigation system, and integration with Cloudfare and Google Analytics. These solutions collectively resolved issues of outdated design, poor mobile optimization, and organizational challenges, paving the way for increased traffic and sales.

MAKDigital, a BigCommerce elite agency, also provided ongoing BigCommerce customer service to ensure that KeyRing.com continues to operate smoothly post-migration. This comprehensive support helped in maintaining the website’s optimal performance, further driving growth and enhancing user satisfaction.

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Keyring.com Volusion to BigCommerce Migration: Everything You Need to Know About the Keyring.com Transformation

Why did KeyRing.com decide to migrate from Volusion to BigCommerce?
KeyRing.com sought a more modern and user-friendly eCommerce platform to improve their online presence, enhance functionality, and provide a better shopping experience for their customers.
What were the main challenges with KeyRing.com's previous website?
The previous website was outdated, not user-friendly, lacked mobile optimization, and had poor navigation, which resulted in decreased traffic and sales.
What improvements were made to the new KeyRing.com website?
MAKDigital implemented a modern, responsive design optimized for mobile devices, restructured the navigation for better organization, and introduced a streamlined shopping cart system to reduce cart abandonment rates.
How did the redesign enhance the user experience?
The redesign provided a more visually appealing homepage, intuitive navigation, and a user-friendly customization process for products, resulting in a more enjoyable shopping experience and increased customer satisfaction.
What custom features were introduced in the new KeyRing.com website?
Custom features include a BigCommerce theme, API integration with Searchanise, complex mega navigation, integration with Cloudfare and Segment CDP, and custom filtering using the Searchanise API.
How did MAKDigital address the need for mobile optimization?
MAKDigital created a responsive design that ensures seamless browsing and purchasing from smartphones and tablets, enhancing the overall mobile user experience.
What technical integrations were implemented on the new website?
The new website features integrations with BigCommerce Stencil, Searchanise search, Cloudfare CDN, Google Analytics, and Segment CDP, improving functionality and performance.
How did the redesign impact KeyRing.com's eCommerce performance?
The redesign led to a more streamlined and visually appealing shopping experience, better mobile accessibility, and improved navigation, ultimately increasing traffic, customer engagement, and sales.

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KeyRing.comVolusion to BigCommerce Migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did KeyRing.com decide to migrate from Volusion to BigCommerce?

What were the main challenges with KeyRing.com's previous website?

What improvements were made to the new KeyRing.com website?

How did the redesign enhance the user experience?

What custom features were introduced in the new KeyRing.com website?

How did MAKDigital address the need for mobile optimization?

What technical integrations were implemented on the new website?

How did the redesign impact KeyRing.com's eCommerce performance?

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