GateHouseSupplies.com

Redesign

GateHouseSupplies.com approached their website redesign with a focus on improving their eCommerce capabilities. The main problem they were facing was a high bounce rate due to a lack of user engagement and a confusing checkout process. The redesign approach involved simplifying the website's layout and making it more user-friendly, with a clear and concise navigation menu.

The product pages were also revamped to provide better information about the products, including high-quality images and detailed descriptions. The checkout process was streamlined, with fewer steps and a more intuitive design. This resulted in a significant reduction in cart abandonment and an increase in completed transactions.

To further improve the user experience, the redesign included the addition of an AI-powered chatbot that could assist customers with their queries and provide personalized recommendations. The chatbot also helped with reducing customer service wait times, which had been a significant issue for the company previously.

Overall, the redesign approach taken by GateHouseSupplies.com was successful in alleviating their eCommerce troubles. The improved website design and user experience led to an increase in sales and customer satisfaction, making it a valuable investment for the company.