Concept
Recognizing the limitations of their Drupal-based website, FTA sought to migrate to a platform that could better support their expanding online training business. The existing site, built on an outdated version of Drupal, struggled to handle the increasing volume of course enrollments, manage a growing library of video content, and provide a seamless user experience for customers.
The concept for the new website envisioned a robust, scalable platform that could streamline FTA's operations and enhance the overall customer journey. This entailed migrating all existing course content, video content, and customer data to BigCommerce, a leading eCommerce platform known for its flexibility, scalability, and powerful built-in features. A key component of this transition was to create a modern design that reflects the brand's professionalism and expertise in firearms training, providing an engaging and intuitive experience for visitors.
Key features of the new BigCommerce platform would include a user-friendly course catalog, a simplified enrollment process, and robust eCommerce capabilities to support online course purchases and transactions. The platform would also need to be mobile-responsive, ensuring accessibility for learners on various devices.
Additionally, FTA sought to incorporate features that would foster community engagement, such as discussion forums or interactive elements, to create a more enriching learning environment for their students. By addressing these key areas and leveraging the capabilities of BigCommerce, FTA aimed to transform their online presence, attract a wider audience, and establish themselves as a leader in the digital firearms training landscape.