What is your development approach like?

Our development approach is characterized by adaptability, flexibility, predictability, and practicality, specifically tailored for eCommerce. This approach allows us to minimize the risks associated with scope, time, and cost. Drawing from years of experience across various industries, we've learned how to defy the staggering industry average of 97% project failure rates. We offer two distinct development approaches: Agile and Hybrid, providing clients with options that best suit their needs.

Do you provide services to agencies and SaaS providers?

Absolutely, we do. MAKDigital caters to a diverse clientele, encompassing not only Direct Clients but also Agencies and SaaS providers. Our expertise spans various industry verticals, including B2B, B2C, SMBs, Marketplaces, Startups, and large enterprises. We offer our services to both digital and print agencies and extend our support to SaaS providers, including ERP, CRM, Gateways, and more.

Is it possible for you to devise an eCommerce strategy for my business?

Absolutely, our team of experts at MAKDigital excels in creating tailored, all-encompassing strategies that are uniquely designed to fit your business. What's more, we can even go a step further by developing a 3-year roadmap for your business. MAKDigital's eCommerce roadmap serves as a comprehensive three-year strategic plan, mapping out your company's future trajectory and the necessary actions to achieve your objectives.

Can you offer guidance in selecting the ideal platform for my business?

Certainly, MAKDigital is well-equipped to assist you in identifying the most suitable eCommerce platform for your business, taking into consideration your specific requirements and market dynamics. Additionally, we offer a range of services, including the integration of cutting-edge features into your online store, building a custom store from the ground up, and providing SEO optimization tailored to your needs.

How can I determine the most suitable eCommerce platform for my business?

Choosing the most suitable eCommerce platform for your business is a crucial decision that can significantly impact your online success. To determine the right platform, consider the following factors: Business Needs and Goals, Budget, Ease of Use, Scalability, SEO-Friendly and Flexibil

How can I determine the most suitable eCommerce platform for my business?

Selecting the perfect eCommerce platform for your business involves conducting an objective evaluation of your business and its unique requirements. Once you've identified all the necessary functionalities and features that need to be implemented on your website, our experts can guide you in narrowing down the best eCommerce platforms that align with your business needs.

What measures are taken to maintain the SEO strength of an eCommerce website after migration?

Migrating an eCommerce website can have a significant impact on its SEO strength if not executed carefully. To maintain and even improve SEO rankings after migration, we take several measures before, during, and after the migration process. SEO is an ongoing process, and it may take some time to regain or improve your rankings after migration. Consistency, quality, and attention to detail are key to maintaining the SEO strength of your eCommerce website.

What is MAKDigital's method for confirming the correct execution of SEO preservation?

To validate the accuracy of our SEO preservation efforts, we employ a thorough evaluation process. This entails closely monitoring the performance of your eCommerce store on the new platform. We meticulously assess factors such as ranking, impressions, click-through rates, and other relevant metrics to ascertain the effectiveness of our SEO tactics. This evaluation provides our SEO specialists with valuable insights into how your website is performing following the migration. Additionally, we continuously monitor Google Search Console and Google Analytics to gain a comprehensive overview of your eCommerce store's performance. Based on the gathered data and results, we are prepared to make necessary adjustments and improvements to further optimize your SEO strategy if required.

Client

FTATV.com Drupal to BigCommerce Migration

Firing Range/Firearms Certification | Launched 01/22/24

Firearms Training Associates (FTA), a premier provider of online firearms training and certification courses, sought to elevate their digital presence and expand their reach. However, their existing Drupal-based website was hindering their growth. Outdated, cumbersome to manage, and needing more essential eCommerce features required for their expanding course catalog and growing customer base, FTA needed a modern, scalable solution to streamline operations and drive growth. That's where MAK Digital stepped in to provide the expertise and solutions needed to transform their online platform.

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Concept

Recognizing the limitations of their Drupal-based website, FTA sought to migrate to a platform that could better support their expanding online training business. The existing site, built on an outdated version of Drupal, struggled to handle the increasing volume of course enrollments, manage a growing library of video content, and provide a seamless user experience for customers.

The concept for the new website envisioned a robust, scalable platform that could streamline FTA's operations and enhance the overall customer journey. This entailed migrating all existing course content, video content, and customer data to BigCommerce, a leading eCommerce platform known for its flexibility, scalability, and powerful built-in features. A key component of this transition was to create a modern design that reflects the brand's professionalism and expertise in firearms training, providing an engaging and intuitive experience for visitors.

Key features of the new BigCommerce platform would include a user-friendly course catalog, a simplified enrollment process, and robust eCommerce capabilities to support online course purchases and transactions. The platform would also need to be mobile-responsive, ensuring accessibility for learners on various devices.

Additionally, FTA sought to incorporate features that would foster community engagement, such as discussion forums or interactive elements, to create a more enriching learning environment for their students. By addressing these key areas and leveraging the capabilities of BigCommerce, FTA aimed to transform their online presence, attract a wider audience, and establish themselves as a leader in the digital firearms training landscape.

Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

Drag button left to see the difference!

Home Page
Category Page
Product Page

Redesign

Firearms Training Associates (FTA) existing Drupal-based website lacked the visual appeal and functionality needed to effectively communicate their brand and engage their audience. The redesign focused on creating a modern, user-friendly platform that reflects the company's expertise and professionalism in the firearms training industry.

Leveraging BigCommerce's Stencil theme framework, we crafted a custom design that incorporates a clean, professional aesthetic with bold typography and impactful imagery. The color palette aligns with industry standards, utilizing a combination of dark and neutral tones to convey authority and trust, while also incorporating subtle pops of color to highlight key calls to action and interactive elements. These interactive elements, such as hover effects and subtle animations, were carefully integrated to enhance the overall user experience without sacrificing professionalism or distracting from the core content.

To optimize the user experience and streamline navigation, we developed a complex dropdown menu that showcases category images and a calendar schedule, allowing users to quickly locate relevant courses and upcoming events. We also implemented various custom category views that display products as classes, show classes as calendar schedules, and even filter by monthly class schedules, providing multiple intuitive ways for users to find the training they need. Additionally, a custom gallery component allows for infinite scrolling of images, creating a visually engaging way to browse course content.

The website redesign prioritized intuitive navigation throughout the site, ensuring users could easily access course information, enrollment options, and support resources. A prominent search bar was strategically placed to facilitate quick course discovery, while clear, concise call-to-action buttons guided users through the enrollment process, making it simple for potential customers to take the next step. We also implemented a responsive design approach, ensuring the website adapts seamlessly to various screen sizes, providing an optimal experience on desktops, tablets, and mobile devices.

By incorporating these thoughtful design elements and user-centric features, we aimed to position FTA ahead of its competitors. The resulting website not only attracts potential customers with its modern aesthetic and engaging visuals but also establishes the brand as a leader in the online firearms training space through its professional presentation and intuitive functionality.

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Custom Features & Functionality

Tailored Mega Navigation: A personalized mega navigation system designed to enhance user navigation.
Specialized Sold-Out Product Page: An exclusive product page template for sold-out items, offering alternative product options.
Personalized Searchanise Integration: A custom implementation of Searchanise for instantaneous search and advanced product filtering.
Instant Account Signup Popup: A swift account signup popup created as an independent React component, simplifying the account creation process.

Solution

To address FTA's outdated Drupal website, we migrated all existing content and data to the robust BigCommerce platform. This provided a solid foundation for a custom BigCommerce Stencil theme, meticulously crafted to reflect their professional brand identity and resonate with their target audience.

We prioritized a seamless user experience by implementing intuitive navigation, a streamlined checkout process, and integrating a secure, high-performance video hosting platform for smooth delivery of their training content. In addition, we developed several custom features to enhance functionality and user engagement.

These included a Custom Gallery React Component enabling infinite image scrolling, a complex dropdown navigation menu with category images and a calendar schedule, and various custom category views that display products as classes, as a calendar schedule, or as a monthly class schedule, catering to different user preferences.

To further streamline the customer journey, we implemented a custom product page that allows for both full course purchases and $50 deposits, and a custom React component for the side cart, ensuring a seamless checkout experience. We also leveraged BigCommerce's built-in eCommerce features for secure transactions, inventory management, and customer relationship management.

As a result of the successful migration and redesign, FTA is now equipped with a modern, scalable, and user-friendly eCommerce platform that has enabled them to expand their reach and better serve their growing customer base.