FTATV.com BigCommerce Website Redesign and BigCommerce Platform Migration: Everything You Need to Know About the FTATV.com Digital Transformation
FTA's existing Drupal-based website was outdated, difficult to manage, and lacked essential eCommerce features needed to support their expanding course catalog and growing customer base. BigCommerce offered a modern, scalable solution that could streamline their operations and enhance the overall customer journey.
The Drupal-based website struggled to handle the increasing volume of course enrollments, manage a growing library of video content, and provide a seamless user experience. It was also cumbersome to manage and lacked the necessary eCommerce features to support FTA’s growth.
The migration to BigCommerce provided FTA with a robust, scalable platform that included a user-friendly course catalog, a simplified enrollment process, and robust eCommerce capabilities. The new platform also ensured the website was mobile-responsive, improving accessibility for learners on various devices.
Several custom features were developed, including a Custom Gallery React Component for infinite image scrolling, a complex dropdown navigation menu with category images and a calendar schedule, and various custom category views to display products as classes or as a calendar schedule.
Leveraging BigCommerce’s Stencil theme framework, the website was redesigned to reflect FTA’s professionalism and expertise in firearms training. The design incorporated a clean, professional aesthetic with bold typography and impactful imagery, aligned with industry standards to convey authority and trust.
BigCommerce’s built-in eCommerce features were crucial in ensuring secure transactions, effective inventory management, and robust customer relationship management. These features helped streamline FTA’s operations and improve the overall customer experience.
The new platform included features like a custom product page that allows for both full course purchases and deposits, as well as a custom React component for the side cart. Additionally, the platform's design incorporated community engagement elements, such as discussion forums, to create a more enriching learning environment.
The successful migration and redesign equipped FTA with a modern, scalable, and user-friendly eCommerce platform. This transformation enabled them to expand their reach, better serve their growing customer base, and establish themselves as a leader in the digital firearms training landscape.
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