How Keyword Thieves Steal Your Google Rankings

How Keyword Thieves Steal Your Google Rankings

As a citizen of the internet world, you must have seen a lot of silly behaviors people boldly display, especially theft: stealing tweets, user profiles, personal stories, business ideas, and more. People also steal on the eCommerce side of the internet, and keyword poaching, a type of […]

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Digital Marketing Strategies for Every Small Business

Digital Marketing Strategies for Every Small Business

Small businesses fight many battles. They have bigger rivals, have to earn customers’ trust, learn about their industry, worry about staffing, and more. They also have to fight to be seen by consumers. While small businesses can use digital marketing to create awareness, it is challenging and […]

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Brick-and-Mortar VS eCommerce Shopping: How e-Retailers Will Fare in 2022

Brick-and-Mortar VS eCommerce Shopping: How e-Retailers Will Fare in 2022

People are settling with the realization that COVID will remain a part of our reality for a long time. There’s a new fatal variant every few months, with big pharma warning us about its potency and asking us to take another vaccine shot to “avoid” catching it. […]

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What You Need to Know About Digital Transformation

What You Need to Know About Digital Transformation

Since the COVID pandemic, many businesses have had to carry out a digital transformation. It is a bridge many brick-and-mortar businesses were not prepared to cross but crossed to continue selling to customers who switched to digital shopping because of movement restrictions. And pretty much all customers […]

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9 Types of Influencer Marketing Campaigns for eCommerce

9 Types of Influencer Marketing Campaigns for eCommerce

So you have been hearing about the benefits of using influencer marketing to create awareness for your eCommerce business, products, and projects, and you want to know just how to use it. Look no further. Here are nine types of influencer marketing campaigns you can use to […]

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Leveraging Experiential Marketing to Improve Customer Acquisition

Leveraging Experiential Marketing to Improve Customer Acquisition

85% of consumers say they are more likely to buy from a brand or pay for its services after attending events and participating in the brand’s experiences. Better still, 70% of these converted customers are more likely to become repeat customers. The stats show just how effective […]

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Common Enterprise SEO Reporting Mistakes You Need To Avoid

Common Enterprise SEO Reporting Mistakes You Need To Avoid

You may have heard that investing in SEO practices is insufficient without monitoring your performance and keeping an accurate report. They say that you can use your SEO data to improve your search engine results in the long run. So, you take it seriously and monitor your […]

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How To Promote Your Manufacturing Business Utilizing Digital Marketing

How To Promote Your Manufacturing Business Utilizing Digital Marketing

Let’s assume there is a person called Tom who communicates with friends, family, and everyone else only by writing and sending letters to them. Tom knows that there are other ways to communicate with people; he can call them on the phone, reach out to them on […]

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Payment Solution Fast.co Shuts Down Operations

Payment Solution Fast.co Shuts Down Operations

San Francisco based tech-startup Fast.co announced Tuesday it’s plans to shut it doors and close permanently. The abrupt decision came as a surprise as the day before it was revealed the company only generated $600,000 in revenue in 2021 after securing $124 million in investment funding the […]

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Digital Marketing in the Metaverse

Digital Marketing in the Metaverse

The metaverse has been brewing underground for years, but it became the subject of popular discussions when Mark Zuckerberg announced the name change of Facebook to Meta in October 2021. Since then, everyone has been asking the same questions; what is the metaverse, what do you buy/sell […]

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