Controversy Over Google’s Suggestion Against Blocking Cookies Following Google’s announcement of Google’s Privacy Sandbox, a lot of E-Commerce businesses and websites have been on the edge. The Privacy Sandbox will endeavor to keep third party cookies blocked and ensure privacy for its users on the […]
Outside the Box SEO with SXO The days of formulaic SEO (Search Engine Optimization) are long gone. While before SEO was rooted in meeting guidelines set by the bots Google uses to crawl through sites, now it is more about pleasing users. The latest S.E.O guidelines […]
Volusion, a popular eCommerce platform choice for online merchants, was recently the victim of a hack, exploiting credit card data. The hackers were able to successfully compromise Volusion’s infrastructure, allowing skimmers to capture shopper’s credit card information. Reports show that over 25% of Volusion’s customer base have […]
Why You Need To Set Up Predictive Search For Your Ecommerce Site Before we get into the why you need predictive search, first let’s introduce you to what it is. Have you noticed that when you are typing a query on Google, Google suggests some keywords to […]
Successful Black Friday with Ecommerce: Tips & Tricks Last year companies crushed it selling online on Black Friday and Cyber Monday. Companies that had migrated to new, better platforms, as well as those that had large Black Friday specific campaigns, utterly killed it, outselling and […]
For starters, it is important to know two things, what are keywords, and what is SEMrush. From Wikipedia, SEMrush is a software that provides intelligence data including website traffic information, keywords projected AdWords spend, site audit, topic research, lead generation, and other SEO-related data. Now for a […]
What would you do if you were casually perusing your online business page and you found that it was infested with negative reviews from unknown sources? Think about it. What would be your first call? A competitor? An enemy? Or even a random stranger looking to ruin […]
Understanding the keywords to use in your website content is just as important as ensuring that your webpage shows up in search results. Effective keyword research will let you know your target market and the medium they are using to search for your products and services. It […]
PPC campaigns are gaining more recognition in the search engine marketing world. Reports have shown that Google Ads revenue in 2018 increased by over 70%. With a PPC campaign, you are sure of ad placement in the search engine result pages, and marketers completely understand this. This […]
The e-commerce industry is highly competitive and so maintaining relevance online requires thinking out of the box. Sometimes, thinking outside the box doesn’t require you to do special things to maintain relevance online, you just need to do simple things in a creative way. One of such […]
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