Understanding the keywords to use in your website content is just as important as ensuring that your webpage shows up in search results. Effective keyword research will let you know your target market and the medium they are using to search for your products and services. It […]
PPC campaigns are gaining more recognition in the search engine marketing world. Reports have shown that Google Ads revenue in 2018 increased by over 70%. With a PPC campaign, you are sure of ad placement in the search engine result pages, and marketers completely understand this. This […]
The e-commerce industry is highly competitive and so maintaining relevance online requires thinking out of the box. Sometimes, thinking outside the box doesn’t require you to do special things to maintain relevance online, you just need to do simple things in a creative way. One of such […]
Every day, people go on the internet to search for products and services that they can get fast within their proximity. For example, Mr Alec needs to find an electrician to help him fix the electrical problems he is facing in his house as fast as possible. […]
Accelerated Mobile Pages (AMP), are Google’s solution to making websites load faster and smoother, on all mobile devices. This open source project of Google, allows websites to load quickly, and maintain performance. The important thing to take note of, is that fast and responsive websites are shown […]
In 2019, no one is expected to manually run their digital marketing, there are tools available for almost every function. While digital marketing tools cannot do the work without you first setting them up, the tools can make your digital marketing seamless and more efficient. The question […]
”Change is constant”. Some in the e-commerce industry would jokingly argue that change is more constant in the e-commerce industry. The moment you master a trend it slips away, new trends take over and you start learning again. This also applies to SEO. Some years ago, many […]
Everyone on the internet has at some point stumbled on some popup, video or article talking about SEO. While everyone might not understand SEO or know how to use it, an e-commerce owner cannot afford to be ”everyone”. You need to learn as much as possible about […]
BigCommerce SEO is a walk in the park for SEO experts, I mean, that’s why they’re called experts right? However, for developers, SEO probably gives a lot of them a ”here we go again” feeling of no excitement. The concern is, SEO is so important in e-commerce […]
SEO is a huge part of the Internet world. Websites, blogs and e-commerce sites often depend on SEO to make their sites rank well on search engine pages. Search Engine Optimization (SEO) is the term used to describe actions and procedures that can make a site stand […]
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