The recent attention data privacy has gotten among users and regulators is forcing changes industry wide. App developers and marketers used to dig deep into user-level data to collect insights to create monetization and advertising strategies. But in the last few years, developers and marketers have had […]
The world has come a long way in the last three decades of the internet, gaining ground each year especially with its impacts in commerce. Now, more than two billion people shop online every year, and about 33% of buyers worldwide shop online at least once every […]
Merchandising is the art of presenting goods in the most aesthetically pleasing way to attract buyers and influence them to buy items from a retail outlet. Merchandising dates as far back as the beginning of commerce. In the past, merchants in bazaars would position exquisite fragrant spices […]
In the beginning, when SEO became popular among digital marketers, most of them invested a lot of time and resources in researching the words and phrases to put in SEO content and campaigns. They added these keywords into everything and everywhere on their client’s website, most likely […]
Digital marketing is always changing, sometimes due to circumstances such as pandemics and new technologies. As a business owner, one of your jobs is to stay up to date on necessary trends and utilize them to your advantage. This year, a smart marketing tactic that can help […]
In the last few years, retail has suffered a downturn in foot traffic, resulting in lower sales. This is due to the boom of the eCommerce industry. In 2020, coronavirus restrictions are responsible for further reducing foot traffic by 27% in comparison to the previous year. Owners […]
Strengths And Weaknesses Of The Major Digital Marketing Platforms: Google Ads, Facebook Ads, Organic SEO Businesses face so many challenges, one of which is how to direct their digital marketing spending. Deciding on the platforms that will offer the most profits for your business is based […]
It may seem as though the Covid-19 pandemic is ending now since scientists have provided vaccines to tackle the virus. The CDC says that vaccinated Americans can now ditch their nose masks in specific indoor and outdoor places. However, the majority of the American population disagrees with […]
Nowadays, many businesses run at least one account on popular social media platforms such as Facebook, Twitter, and Instagram, to post content regularly and engage with consumers. But they barely get a reasonable amount of likes and digital marketing engagements on the content they post. So we […]
5 Top Content Marketing Ideas for August 2021 We are in the second half of the year, and everything you do now matters if you want to achieve your eCommerce goals for the year. Since we’re already in July, you should be curating your August content […]
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