Small businesses fight many battles. They have bigger rivals, have to earn customers’ trust, learn about their industry, worry about staffing, and more. They also have to fight to be seen by consumers. While small businesses can use digital marketing to create awareness, it is challenging and […]
People are settling with the realization that COVID will remain a part of our reality for a long time. There’s a new fatal variant every few months, with big pharma warning us about its potency and asking us to take another vaccine shot to “avoid” catching it. […]
Since the COVID pandemic, many businesses have had to carry out a digital transformation. It is a bridge many brick-and-mortar businesses were not prepared to cross but crossed to continue selling to customers who switched to digital shopping because of movement restrictions. And pretty much all customers […]
So you have been hearing about the benefits of using influencer marketing to create awareness for your eCommerce business, products, and projects, and you want to know just how to use it. Look no further. Here are nine types of influencer marketing campaigns you can use to […]
85% of consumers say they are more likely to buy from a brand or pay for its services after attending events and participating in the brand’s experiences. Better still, 70% of these converted customers are more likely to become repeat customers. The stats show just how effective […]
You may have heard that investing in SEO practices is insufficient without monitoring your performance and keeping an accurate report. They say that you can use your SEO data to improve your search engine results in the long run. So, you take it seriously and monitor your […]
Let’s assume there is a person called Tom who communicates with friends, family, and everyone else only by writing and sending letters to them. Tom knows that there are other ways to communicate with people; he can call them on the phone, reach out to them on […]
San Francisco based tech-startup Fast.co announced Tuesday it’s plans to shut it doors and close permanently. The abrupt decision came as a surprise as the day before it was revealed the company only generated $600,000 in revenue in 2021 after securing $124 million in investment funding the […]
The metaverse has been brewing underground for years, but it became the subject of popular discussions when Mark Zuckerberg announced the name change of Facebook to Meta in October 2021. Since then, everyone has been asking the same questions; what is the metaverse, what do you buy/sell […]
Digital marketing has changed so much in the last two decades that it is no longer sufficient to approach it like a mere alternative for old-fashion offline marketing. In today’s world, business owners pay more attention to digital marketing. Although digital marketing is the norm, many business […]
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