Category: Digital Marketing

How To Market Your E-Commerce Brand On TikTok   TikTok, which was launched 5 years ago in China by ByteDance, has become the beehive of social media activities. It is now one of the most downloaded apps on both the Android and iOS stores. Recent statistics have […]

Effective Ways to Increase Your E-Commerce Website Traffic   It is easy these days to create a website for your business. However, having a website doesn’t automatically guarantee positive results for your business. You need to drive traffic to your website to generate sales and generally sustain […]

4 Pillars of The New E-Commerce Frontier Entrepreneurs Need to Embrace   Even though change often comes at an unexpected time, the most constant phenomenon in the world is change. Change is bound to happen one way or the other, and history has shown that the world […]

3 E-Commerce Trends That Will Influence the E-Commerce Industry in 2021   2020 was a highly anticipated year; several institutions and governments hoped that 2020 would bring so much progress but the year turned out to be one of the toughest years in the century. Now, while […]

  Paid Advertising vs Organic: Where Should You Be Spending Your Time (And Money)       Every business owner understands that creating a product or offering a service is not enough to make sales, there’s a need for some form of awareness before the target audience […]

  The Future Of VR In The World Of E-Commerce       In the last few years, Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) have become some of the biggest tech trends influencing different sectors. These tech innovations give users a type of […]

  5 Quick Ways To Boost Your E-commerce Sales       2020 is an interesting year, there was January, February and the following months up until now is a big blurry chunk of chaos. Every sector has taken major hits except the e-commerce sector which is […]

Why Your Brand Needs To Have Repeat Customers One of the most common burdens business owners carry is the burden of acquiring new customers. It doesn’t matter whether they regularly get new customers or they hardly get new customers. The ultimate goal of running a business in […]

  Where To Spend Your Marketing Dollars     In a world of numerous options where small businesses have to choose suitable marketing strategies for their brands, it is important for them to make the right decisions so as to achieve desired results. Which is why they’re […]

  SMS Marketing: What Is It And Why Should You Be Doing It     Most people think of SMS as an old-school way of communicating and they are not totally wrong. However, SMS has remained relevant over the years blending well with newer methods of communicating. […]