Category: Digital Marketing

Since the COVID pandemic, many businesses have had to carry out a digital transformation. It is a bridge many brick-and-mortar businesses were not prepared to cross but crossed to continue selling to customers who switched to digital shopping because of movement restrictions. And pretty much all customers […]

So you have been hearing about the benefits of using influencer marketing to create awareness for your eCommerce business, products, and projects, and you want to know just how to use it. Look no further. Here are nine types of influencer marketing campaigns you can use to […]

You may have heard that investing in SEO practices is insufficient without monitoring your performance and keeping an accurate report. They say that you can use your SEO data to improve your search engine results in the long run. So, you take it seriously and monitor your […]

Let’s assume there is a person called Tom who communicates with friends, family, and everyone else only by writing and sending letters to them. Tom knows that there are other ways to communicate with people; he can call them on the phone, reach out to them on […]

The metaverse has been brewing underground for years, but it became the subject of popular discussions when Mark Zuckerberg announced the name change of Facebook to Meta in October 2021. Since then, everyone has been asking the same questions; what is the metaverse, what do you buy/sell […]

Digital marketing has changed so much in the last two decades that it is no longer sufficient to approach it like a mere alternative for old-fashion offline marketing. In today’s world, business owners pay more attention to digital marketing. Although digital marketing is the norm, many business […]

There’s no need to repeat the fact the world changed in 2020, and we are currently in an entirely new world. If you are familiar with history, you will know that changes like the one that started in 2020 affect every aspect of life, including marketing and […]

In the last decade, traditional and eCommerce brands were introduced to influencer marketing. A type of marketing where brands can lean on the reputation of influencers to market their brand or product. This decade has something else to offer, called the creator economy. The creator economy stems […]

Coming from a year plagued with a pandemic, we can all agree that the world put a lot of pressure on 2021, hoping that this year will be better. Thankfully for most, 2021 is a better year than 2020. Even in eCommerce, 2021 has been more successful […]

Last year, holiday shopping was stifled because of the pandemic, and many businesses had to improvise to meet consumer needs. But this year’s holiday shopping won’t be like last year because the world is making a post-pandemic comeback. Deloitte predicts that holiday retail sales will grow by […]