Category: Digital Marketing

Low-Cost Marketing Strategies to Help Boost Exposure In today’s economy, marketing can get expensive. It seems like the only way to be successful is to either buy ads or pay for SEO. While both options are useful ways to market a business and very popular among business […]

Affiliate Marketing: Is It For You? You’ve probably heard the term “affiliate marketing” before but many people in today’s ecommerce space aren’t sure what it is or how the whole process works. To keep it simple, affiliate marketing is a performance-based model that rewards affiliate partners for […]

Top 5 Reasons to Consider Magento for Your eCommerce Site If you’re looking to start your eCommerce site, or even change from your current platform; I’m sure there’s some confusion as to which platform you should go with. You’re going to need a platform that will meet […]

Regardless of your target market, there’s never going to be a shortage of online competition. You’re always going to be in a continuous fierce battle for the attention of online visitors and you need to be prepared. All websites are built with a specific purpose in mind, […]

Launching a customer loyalty program is an essential part in growing recurring revenue and has been used by businesses for many years. The Wrong Customer Loyalty Program Can Be Damaging To Your Brand Setting up a customer loyalty program may seem easy, but getting it right is […]

We’re excited to announce that Pinterest now offers Buyable Pins on Pinterest that provide shoppers with the ability to browse and purchase products directly on Pinterest. The feature has already rolled out to all stores in the U.S. and will appear in the control panel when you […]

Improving Your eCommerce Experience with SMS Marketing SMS marketing can give you a winning advantage in today’s tough eCommerce world. Why? Simply because today’s consumer is more demanding than ever. They want their shopping experience to be smooth, hassle free and able to provide prompt resolutions to […]

Having the proper set of marketing skills can help drive success to your eCommerce website. From blogging to pay-per-click advertising and from search engine optimization to analytics, eCommerce marketing is diverse and complex in many ways. The goal is to find the strategies, tactics and promotions that […]

Over the years email marketing has been proven to help companies maximize their sales growth potential by staying in touch with their consumers on a more personal level. One method in particular is offering a newsletter. Not only is a newsletter a great way to keep your […]

The word “hashtag” was added to the Oxford Dictionary in 2014. It’s rapid increasing use is a train to jump on board! In case you don’t know what a hashtag is, it’s a word or phrase preceded by a pound sign that is used to identify specific […]