Challenges Faced
Tek-Stock LLC, an Authorized Stocking Distributor for AmphenolCIT since 1991, approached us with the need for a comprehensive redesign of their BigCommerce website. While their previous platform provided basic functionality, it failed to effectively convey the strength of their brand identity or highlight their position as an industry leader. The challenge lay in creating a modern, visually cohesive site that would accurately represent the prestige and expertise Tek-Stock has built over decades.
The homepage, while functional, lacked the design elements needed to meet the expectations of B2B audience. It was essential to craft a concise, user-focused experience where visitors could intuitively find the information and products they needed without being overwhelmed by unnecessary content.
Another challenge was the product pages, which required significant modernization. The previous product pages did not display key information effectively and lacked critical elements such as customer reviews, which are vital for building trust and establishing credibility. Additionally, international customers often faced issues due to incomplete requirements when purchasing items. Addressing this problem became a priority, and we introduced a specific notice for international customers to ensure clarity and compliance.
We added a dedicated "Key Specifications" section placed prominently next to the product descriptions to improve the product pages further. This section was implemented using custom fields to ensure easy management.
By identifying these challenges, our expert BigCommerce web designers and web developers worked collaboratively to craft a solution that modernized Tek-Stock’s digital presence, improved functionality, and enhanced usability. Leveraging BigCommerce Stencil technology, we aimed to create a design that aligns with Tek-Stock’s goals while delivering an intuitive and visually engaging experience for their customers.
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