Last year Google moved ahead of its old style of ranking. It initiated towards a more contextual and semantic world of search results. Google has made some big changes as a part of this long term strategy comprising of many components. In this endeavor, Google is pushing people towards a more strategic approach rather than practicing the conventional tactical SEO techniques. You may presume that “tactical SEO does not exist anymore” which is partially true. But concluding the death of SEO will be a straight carnage of algorithms behind SERPs. Here are 5 major modifications of Google that predict the future of SEO
To understand the story, we need to look back. In the recent path Google has come up with certain initiatives driving these changes. Let’s have a look how they are going to impact SEO:
1. Google +
If we say Google+, most of the people are driven to the fact that it is an old terminology launched in 2011. While it picked up a slow start initially, it gradually developed a lot of momentum and is growing eminently. The analysis of Google+’s market share is difficult; still it leaves clear inscriptions on search results. One such example is the display of personalized results. In addition to this, in search results Google also displays posts from people on Google+.
A link to Google+ is surely not treated like a regular link, but it has strong SEO value when combined with other factors. Google+ was built as a content sharing network for establishing identities and semantic relevance; and this is what brings Google+ to lime-light while fetching better SEO results.
Google’s Hummingbird has come up as a major platform revolution. With this change in algorithm, Google has developed a terminology to understand conversational search queries stringently. Hummingbird is a real turn-twister which has fortified the priority of exact keyword matches for queries.
The substantial effect of this algorithm can be noticed over the next 2 years or so. Overall, Google has abridged the access to raw data and has come up with a technology that emulsifies best search matches (reducing the scope of spammy content).
3. “(Not Provided)”
Last September, Google initiated to make all the organic searches secure. This restricts the webmasters from accessing the keyword data of user’s arriving to our websites through Google search. The move resulted into a loss of an eminent tool for publishers, which they used to justify the intent of the customers reaching their websites. This helped them in conversion optimization and much more.
As far as tactical SEO is concerned, it has become harder to fetch the keyword data. Still, there are numerous ways to work it out; but it won’t be that easy as it used to be.
4. In-Depth Articles
Last year- August, Google also announced a feature of “In-depth Articles”. The announcement was accompanied by a statement “up-to 10% of user’ daily information needs are in-depth articles”. Over time this feature of Google will gain eminence to gain ranking in SERPs.
Authorship again is not new, but Google uses it to associate new content to the author. This data can be potentially used to know which author draws strong responses. It certainly helps in building author’s identity and authority which off-course, drives traffic!
All the 5 factors mentioned above will certainly impact SEO in big ways. As the focus is now on producing quality content, establishing authority, visibility and great user-experience of your site.