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Client

ProAudio.com

Founded in 1971 as Crouse-Kimzey Company, ProAudio.com is a Fort Worth, Texas based distributor and reseller for more than 400 professional audio, video, lighting and broadcast equipment lines. They are the supplier of choice for businesses large and small, individuals, churches, schools and contractors, in all 50 U.S. states and internationally. ProAudio approached MAK looking to redesign their BigCommerce ecommerce website and add some additional functionality and features.

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Concept

Having a professional-looking website in the music production industry is essential for their success. The online storefront is where potential customers, clients, and collaborators will come to learn more about their services. A professional looking website will help Pro Audio compete with the competition by providing a reliable and aesthetically pleasing site that accurately reflects the quality of their work. The site should be easy to navigate and have clear calls to action, so visitors know what the next steps are if they wish to engage with Pro Audio. The new site is optimized for mobile devices and clearly displays their contact information, allowing potential customers to easily reach out.

Technologies:

  • BigCommerce Stencil
  • Google Analytics
  • Facebook Pixel
  • React.js
  • Cloudfare
  • MailChimp
  • Google Ads
  • Open Graph

Custom Programming:

  • Added complex mega navigation with ability to easily change advertisement promotions and category banners.
  • Added complex logic on product pages for product availability
  • Created custom Brands page that allows for easy search by brand
  • Created custom side-cart build, made with React components
  • Created custom mobile-navigation that allows for easy browsing through categories
  • Created custom Product page that utilizes Meta Fields Apps to extends product object

Design:

  • Art Direction
  • Visual Mood Boards
  • UI Design
  • UX Design
  • Home Page
  • Category Page
  • Product Page

Redesign

The redesign was focused around reconstructing the Home, Category and Product pages. Creating an optimized customer experience journey through the site from landing page to checkout. This consisted of injecting style and branding to each layout, helping remind customers who they are shopping with. Keeping a consistent style/branding throughout the theme will make the new site appear much more professional and ready to compete with big-box brands! The old version of the ProAudio website had a large number of ‘white-space’ areas on each page leaving the site with an un-finished appearance. The redesigned site now has a great ebb and flow to it allowing for easy browsing by any shoppers.

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Solution

Pro Audio had been struggling to keep up with their competition in the eCommerce space for some time. The appearance of their website was simply not up to the same standard as the competition, and Pro Audio was missing out on a great deal of potential business. However, with the help of MAKDigital, their website has been brought up to the same level as their competition. The new website design, which features a modern, professional look and feel, has enabled Pro Audio to capitalize on the full potential of their eCommerce capabilities. With their new website, Pro Audio is now prepared to tackle all of their eCommerce challenges and keep up with their competition in the digital marketplace.

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