Having a professional-looking website in the music production industry is essential for their success. The online storefront is where potential customers, clients, and collaborators will come to learn more about their services. A professional looking website will help Pro Audio compete with the competition by providing a reliable and aesthetically pleasing site that accurately reflects the quality of their work. The site should be easy to navigate and have clear calls to action, so visitors know what the next steps are if they wish to engage with Pro Audio. The new site is optimized for mobile devices and clearly displays their contact information, allowing potential customers to easily reach out.
The redesign was focused around reconstructing the Home, Category and Product pages. Creating an optimized customer experience journey through the site from landing page to checkout. This consisted of injecting style and branding to each layout, helping remind customers who they are shopping with. Keeping a consistent style/branding throughout the theme will make the new site appear much more professional and ready to compete with big-box brands! The old version of the ProAudio website had a large number of ‘white-space’ areas on each page leaving the site with an un-finished appearance. The redesigned site now has a great ebb and flow to it allowing for easy browsing by any shoppers.
Pro Audio had been struggling to keep up with their competition in the eCommerce space for some time. The appearance of their website was simply not up to the same standard as the competition, and Pro Audio was missing out on a great deal of potential business. However, with the help of MAKDigital, their website has been brought up to the same level as their competition. The new website design, which features a modern, professional look and feel, has enabled Pro Audio to capitalize on the full potential of their eCommerce capabilities. With their new website, Pro Audio is now prepared to tackle all of their eCommerce challenges and keep up with their competition in the digital marketplace.