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poolandhottubdepot.com web design concept

Concept

It was critical to inject a brand into their website, make it feel like it is the best source on the internet for pool and hot tub supplies, because it is. We completed an entire redesign of their Homepage, Category Pages, and Product Pages with the goal of making the site appear more professional and have better functionality.

The category pages required the most work to redesign and add extra relative content to assist in BigCommerce SEO efforts. We made small quality of life changes to help improve the customer buying experience. The new website design creates a more seamless process from the landing pages all the way to checkout. Visitors should be left with little to no questions about their product, company or services, shortening the decision-making process, leading to higher conversions for their bottom line.

Explore the success story of our comprehensive SEO strategy for Pool and HotTub Depot, where within a span of 8 months, we achieved remarkable results, including a 36% increase in revenue, a 35% surge in traffic, and an 11% boost in Average Order Value, showcasing the impactful outcomes of our dedicated efforts alongside the BigCommerce data migration and website redesign initiatives.

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Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

poolandhottubdepot BigCommerce Case Study
  • Home Page
  • Category Page
  • Product Page

Redesign

Here at MAK Digital we specialize in BigCommerce development, we knew exactly how to take the preexisting poolandhottubdepot.com website and transform it. An immediate change you can notice is how ‘Current Offers’ is now displayed in a more inviting and appealing manner to visitors. The old version of the site had tons of white space, this looks unprofessional to visitors and was addressed. For example, articles displayed on the homepage only had a title and picture, by adding a small description and a “Read More” button it promotes a healthier website navigation and should turn into longer retention and conversion rates. On product pages, adding small icons that inform customers about the company's shipping policies or that their purchase is secure, you help build trust with your consumer, it is small details like these that set good websites apart from bad ones.

To further enhance the website’s performance, we implemented BigCommerce Stencil technology. This allowed for a more flexible and customizable design framework, ensuring that the site could evolve with the brand’s needs. Additionally, we collaborated with BigCommerce design partners to ensure the website's visual appeal matched its functional excellence.

The integration of BigCommerce page speed optimization services was crucial in reducing load times and enhancing user experience. Fast-loading pages not only improve customer satisfaction but also contribute to better search engine rankings, an essential aspect of BigCommerce SEO strategy.

colors:

Custom Features & Functionality

  • Custom API integration with Stamped.io
  • Complex Mega Navigation
  • Custom API integration with Searchanise
  • Custom built theme utilizing Stencil technologies
  • Custom filtering using Searchanise API
  • Custom Integration with Cloudfare
  • Custom integration with Klaviyo
  • Custom up-sell side cart component
pool and hottub depot BigCommerce features list

Solution

Pool and HotTub Depot had been facing many difficulties with their eCommerce platform, but the solution was just a website away. The new website, developed and designed by MAKDigital, has been a game changer for the company. The website is now better prepared to meet all of PoolandHotTubDepot.com's eCommerce needs, both current and future. It is now easier for customers to find what they’re looking for, making the online shopping experience (user experience) more convenient and efficient. In addition, their new website is equipped with modern, efficient payment options and secure checkout processes that customers can trust. The new website has been a great success for Pool and HotTub Depot and is expected to contribute to continued growth in the eCommerce sector.

To ensure ongoing support and continuous improvement, we have provided a BigCommerce retainer service, offering ongoing maintenance and updates. As a BigCommerce elite agency, MAKDigital is committed to delivering exceptional service and support to help Pool and HotTub Depot stay ahead in the competitive market.

Website redesign wire-frame

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PoolandHotTubDepot.com BigCommerce Website Redesign & SEO: Everything You Need to Know About the PoolandHotTubDepot.com Digital Transformation

  • Why did Pool and HotTub Depot decide to redesign their website?

    Pool and HotTub Depot wanted to establish a stronger brand presence and convey their authority as an industry leader. Their old website, while functional, lacked branding and style, which led them to approach MAKDigital for a redesign.

  • What were the primary goals of the Pool and HotTub Depot website redesign?

    The primary goals were to inject a brand identity into the website, make it appear more professional, improve functionality, and enhance the user experience to increase conversions.

  • What specific changes were made to improve the user experience on the new website?

    Changes included a comprehensive redesign of the homepage, category pages, and product pages, the addition of small quality-of-life features, better organization of current offers, and enhancements to the navigation and checkout process.

  • What were the SEO results achieved after the website redesign and SEO strategy implementation?

    Within 8 months, the SEO strategy led to a 36% increase in revenue, a 35% surge in traffic, and an 11% boost in average order value.

  • What custom templates and pages were developed for the new Pool and HotTub Depot website?

    Custom templates and pages include the Home page, Category Templates, Product Template, My Account, Contact Us, About Us, and Gift Certificate pages.

  • What services did MAKDigital provide for Pool and HotTub Depot's website redesign?

    Services provided included Art Direction/Web Design, UI Design, UX Design, BigCommerce Development, BigCommerce Integrations, BigCommerce Data Migrations, and a BigCommerce SEO Audit & Transition.

  • What applications and integrations were added to the new Pool and HotTub Depot website?

    Integrations added include BigCommerce Stencil, Searchanise Search, Stamped.io Reviews, Cloudflare CDN, Google Analytics, and Klaviyo Marketing Automation.

  • What impact did the new BigCommerce website have on Pool and HotTub Depot's eCommerce performance?

    The new website improved user experience, making it easier for customers to find and purchase products. It featured modern payment options and secure checkout processes, contributing to increased customer trust and satisfaction. The redesign has been a great success, leading to continued growth in the eCommerce sector for Pool and HotTub Depot.

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