Abandon Cart Email Examples You Can Use

Did you know that a whopping 88% of eCommerce carts get abandoned? Sure, you might be generating more sales than ever before due to the recent eCommerce boom, but you are also losing more than three times your sales to the “abandoned cart syndrome.” You can solve the abandon cart challenge in many ways, but one of the proven ways eCommerce businesses use is sending their cart abandoners reminder emails to complete their purchase.

What Is An Abandon Cart Email

An abandon cart email is a descriptive term for the reminder email you send to potential buyers who visited your online store but stopped shopping midway before checking out. Cart abandoners leave for many reasons, whether technical reasons such as limited payment options at the checkout stage or frivolous reasons such as getting a call and forgetting to continue shopping. So don’t be quick to write off your cart abandoners. Send them abandoned cart emails instead.

Features of Effective Abandon Cart Emails

The concept of abandon cart emails goes beyond each abandon cart email you send. Hence, you need to see the concept of abandoned cart emails as a strategy to boost sales. Before we talk about examples of abandon cart emails you can use, let’s discuss the essential features of effective abandon cart emails so you can know the factors to consider when creating an abandon cart email.

Segmentation and Personalization: use analytics tools to take note of the behavior of your cart abandoners. What pages they visit, the products they check out, their demographics, and at what point they quit shopping. For example, a cart abandoner who quits after trying the payment options on your checkout page has a different experience from a cart abandoner who quits after adding an item to their cart from the product page before reaching the checkout page. Acknowledge the differences in your cart abandoner groups and create segmented and personalized abandon cart emails for each group.

Timeliness: your cart abandon email should be timely. Send a short and precise abandon cart email a few hours after a potential buyer abandons their cart to remind them to continue shopping.

Repetition: most of your cart abandoners won’t respond after the first abandon cart email, which is why you should prepare to send multiple abandon cart emails at intervals.

Catchy Subject: Most emails don’t get read by email recipients; emails only have an open rate of 21.33%. Before your abandon cart email can work, your cart abandoners have to open and read them. Use your creative juice to create catchy email subjects.

CTA: what’s the point of an abandon cart email that doesn’t ask recipients to do the ultimate action of concluding the order? Always include a CTA in your abandon cart emails to ask recipients to take a single action that will lead to them completing their order.

Incentives: sometimes, what your cart abandoners need is a little motivation to complete their order. So, don’t hesitate to include incentives in your abandon cart emails. You can add a discount, free shipping, or whatever your target audience will appreciate.

Detailed and Convincing Body: your abandon cart email body should be catchy, confident, witty, and detailed. It should be detailed because you want recipients to see that you know what they were buying and why they stopped. Use images, gifs, and emojis, and remind them about why they should buy the product. You can also use psychological tricks such as FOMO and urgency.

Product Recommendation: sometimes, cart abandoners quit because they realize they don’t want the product, so trying to get them to complete their order can be futile. This category of cart abandoners will appreciate product recommendations more than your persuasive abandon cart emails. Use analytics tools to evaluate the behavior of your cart abandoners to determine other products they might be interested in and include them in your abandon cart emails.