Concept
Before Island Watch began their redesign project with MAKDigital, they were working with an outdated design that was cluttered, and frustrating to navigate. What they desperately needed was a more streamlined and modern design, with great visuals related to their brand and products.
MAKDigital started from square one, creating a brand-new website from scratch in order to bring Island Watch’s appearance and functionality up to date. As a part of this, we completely redesigned their homepage, adding high-quality images for each respective category, as well as hover over effects for a more modern feel. On top of this, there is now a Featured Brands section highlighting Island Watch’s personal recommendations, as well as a section for Trending Watches, where you can see what other shoppers are buying.
In addition to their homepage, MAKDigital also customized and updated Island Watch’s category pages, product pages, and their informational pages, including, but not limited to, “About Us”, and “Frequently Asked Questions”.
Their new, completed website gives customers a trustworthy and credible feel, while simultaneously optimizing the user’s experience. The shopping experience has become a lot more streamlined, and the design more aesthetically appealing from homepage all the way through to checkout.
Utilizing BigCommerce, MAKDigital ensured the integration of BigCommerce web design principles. The redesign also focused on BigCommerce page speed optimization to enhance loading times and overall performance. The new site also benefited from the expertise of BigCommerce developers who tailored the site to fit Island Watch's specific needs, ensuring both functionality and aesthetics were top-notch.
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