Long Island Watch Volusion to BigCommerce Migration Case Study

Watches | Launched 03/08/21

Island Watch is a small, Long Island-based, family-owned, and operated business that provides 100% authentic novel and unique watches. Although their products are high quality, they have been running their online store on an old, outdated platform (Volusion), with a site that was not very appealing to the eyes. That is why we at MAKDigital have completely redesigned their site, as well as completed a BigCommerce data migration to a more modern BigCommerce platform.

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Concept

Before Island Watch began their redesign project with MAKDigital, they were working with an outdated design that was cluttered, and frustrating to navigate. What they desperately needed was a more streamlined and modern design, with great visuals related to their brand and products.

MAKDigital started from square one, creating a brand-new website from scratch in order to bring Island Watch’s appearance and functionality up to date. As a part of this, we completely redesigned their homepage, adding high-quality images for each respective category, as well as hover over effects for a more modern feel. On top of this, there is now a Featured Brands section highlighting Island Watch’s personal recommendations, as well as a section for Trending Watches, where you can see what other shoppers are buying.

In addition to their homepage, MAKDigital also customized and updated Island Watch’s category pages, product pages, and their informational pages, including, but not limited to, “About Us”, and “Frequently Asked Questions”.

Their new, completed website gives customers a trustworthy and credible feel, while simultaneously optimizing the user’s experience. The shopping experience has become a lot more streamlined, and the design more aesthetically appealing from homepage all the way through to checkout.

Utilizing BigCommerce, MAKDigital ensured the integration of BigCommerce web design principles. The redesign also focused on BigCommerce page speed optimization to enhance loading times and overall performance. The new site also benefited from the expertise of BigCommerce developers who tailored the site to fit Island Watch's specific needs, ensuring both functionality and aesthetics were top-notch.

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Redesign

In addition to Island Watch’s redesign of their BigCommerce website design, they needed significant improvement to their mobile usability. On their old website, everything felt cramped together, and unorganized on mobile devices and tablets. With the prevalence of mobile users in eCommerce today, responsive design was a major implementation that Island Watch needed on their site. We at MAKDigital tackled this problem head-on, making sure that everything translated beautifully from desktop, to tablet, to mobile device.

As you can see from the current site, we added breathability where it was desperately needed, without cutting any corners. The banner now fits snugly, whilst each respective category is no longer cramped together, giving the high-quality images the screen-space they need to make an impact.

The project also involved the utilization of BigCommerce Stencil technology to ensure a seamless and efficient development process. By integrating advanced web design principles, we were able to create a visually appealing and functional site. Moreover, our comprehensive BigCommerce SEO services were employed to enhance the site's search engine rankings and visibility. This redesign was a collaborative effort with BigCommerce design partners to ensure the best outcomes for Island Watch.

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Solution

MAKDigital tackled Long Island Watch's challenges through a complete redesign, aligning the site with the brand. The homepage, enriched with high-quality images and user-centric sections, offers a modern experience. Category and product pages were revamped for cohesiveness.

Responsive design and mobile optimization were prioritized for seamless user transitions. MAKDigital leveraged BigCommerce capabilities, integrating applications like Affirm Payments and Searchspring Search. Custom features, from mega navigation to up-sell side carts, were implemented, resulting in a transformed online presence.

In summary, the collaboration led to a visually appealing, user-friendly site, meeting brand expectations. The success was marked by improved credibility, streamlined processes, and enhanced mobile usability, culminating in a successful migration from Volusion to BigCommerce. Additionally, ongoing support through ourBigCommerce support services ensures continued optimization and improvements. As a Elite BigCommerce agency, MAKDigital remains dedicated to providing top-tier service and expertise.

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LongIslandWatch.com Volusion to BigCommerce Migration: Everything You Need to Know About the LongIslandWatch.com Digital Transformation

Why did Long Island Watch decide to migrate from Volusion to BigCommerce?

Long Island Watch needed a more modern and visually appealing platform to better showcase their high-quality watches. The outdated Volusion platform was limiting their potential, and migrating to BigCommerce provided enhanced functionality, better user experience, and a more streamlined design.
What were the main goals of the Long Island Watch website redesign project?

The primary goals were to create a modern, aesthetically pleasing website, improve mobile usability, and enhance the overall shopping experience. The redesign aimed to make the site more user-friendly, visually appealing, and aligned with the brand’s high standards.
How did MAKDigital approach the Long Island Watch redesign?

MAKDigital started from scratch, creating a new website that featured high-quality images, hover-over effects, and sections for Featured Brands and Trending Watches. They revamped the homepage, category pages, product pages, and informational pages to improve aesthetics and functionality.
What specific technologies and integrations were used in the redesign?

The redesign utilized BigCommerce as the eCommerce platform, integrating technologies such as Affirm Payments, Searchspring Search, Sezzle Buy Now Pay Later, AccessiBe Compliance, Cloudflare CDN, Google Analytics, Open Graph, Smile Rewards, and Vimeo for video content.
What custom features and functionalities were implemented?

Custom features included a complex mega navigation, API integrations with Searchspring and Smile Rewards, a custom BigCommerce theme, a custom component for easy product bundling, and custom integrations with Affirm and Vimeo. An up-sell side cart component was also added.
How did the new website design improve the mobile experience?

MAKDigital focused on responsive design to ensure the site translated beautifully across desktops, tablets, and mobile devices. The redesign provided more space for high-quality images, improved navigation, and a more organized layout, enhancing the overall mobile user experience.
What benefits did Long Island Watch gain from the new website?

The new website provided a modern, user-friendly design that improved credibility and trust. The streamlined shopping experience, better mobile usability, and enhanced visual appeal helped Long Island Watch attract and retain more customers.
How did the partnership with MAKDigital benefit Long Island Watch?

The collaboration with MAKDigital resulted in a visually appealing and user-friendly site that aligned with Long Island Watch's brand. The successful migration to BigCommerce improved site functionality, streamlined processes, and enhanced overall user engagement and satisfaction.

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LongIslandWatch.comVolusion to BigCommerce Migration

Concept

Custom Templates + Webpages:

Services Completed:

Art Direction / Web Design

UI Design

UX Design

BigCommerce Development

BigCommerce Integrations

BigCommerce Data Migrations

BigCommerce SEO Audit & Transition

Applications & Integrations:

Redesign

Custom Features & Functionality

Solution

Ask away, we're here to help!

Why did Long Island Watch decide to migrate from Volusion to BigCommerce?

What were the main goals of the Long Island Watch website redesign project?

How did MAKDigital approach the Long Island Watch redesign?

What specific technologies and integrations were used in the redesign?

What custom features and functionalities were implemented?

How did the new website design improve the mobile experience?

What benefits did Long Island Watch gain from the new website?

How did the partnership with MAKDigital benefit Long Island Watch?

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