So, you have a product, and you want to sell it. You have a basic idea, make a website, do some advertising to get the word spread, and then people buy. Unfortunately for many small business owners, it isn’t that simple. There are a few things every business owner should become well acquainted with when venturing into e-commerce business in order to stay afloat and produce a good return on investment.

Treat Customers Like Family
So, your customers are behind a screen and possibly thousands of miles away from you, rather than the traditional face to face shopping of a brick and mortar store. Doesn’t matter. Just because you can’t reach out to them physically, doesn’t mean you can’t and shouldn’t reach out in other ways. Build a solid relationship with your customers through different methods, such as social media, newsletters, real-life events, and more. And once you’ve made a sale with a customer, they are way more likely to come back and purchase through that business.

Sell More by Giving More
This should be obvious, but it really isn’t. Customers will choose your site over competitors when offering incentives and bundling things together. Give 2 products for a reduced price, offer free shipping, give discounts to returning customers. Whatever it is, by giving customers chances to save money on products, they will be more likely to be repeat shoppers at that particular business. Another point to go along with this is that businesses need to show more products. After adding an item to cart, offer suggestions, show what others who have purchased that have also gotten.

Quick Response Times
When a customer has a question, make sure to be their quick to answer it. If customer’s feel like a businesses customer service doesn’t care about them, they will surely not shop at that site. Different methods can be achieved to a great customer support on an e-commerce site, such as chat-bots to answer simple questions, as well as email and phone lines to talk to a live representative. Along with this, make sure to have quick shipping available. Customers want their purchases to arrive FAST. The quicker a product gets to the customers house, the happier they’ll be, and the more likely they will come back for more.

Become Familiar with Different Tech
Business owners in 2019 need to be experimental in their approach sometimes. Companies need to try different strategies in order to pull in customers. That means embracing the latest and greatest tech has to offer. Keep up to date with social media advancements, e-commerce platform news, and more. By having the newest e-commerce features, you are promising your customers a satisfactory experience.

Follow these tips and more when creating a new E-Commerce business. Many business owners have big dreams of success, only for it to come crashing down when they don’t truly grasp all the nuances in the field. As long as you stay up to date, keep your customers close, and are on top of making them happy, your business will prosper.

Written by Corey Kogan

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