NSPEC Innovations Launches with BigCommerce Theme

Who is NSPEC Innovations?

NSPEC Innovations supplies rare firearm parts and shooting accessories. They specialize in hard-to-find components for firearm enthusiasts, gunsmiths, and hobbyists. Their catalog offers products often unavailable through mainstream retailers.

Main Objectives of the Redesign

• Launch NSPEC’s first eCommerce store using MAKDigital’s BigCommerce Austin Firearms theme
• Design specific custom features into their BigCommerce template
• Enhance customer experience and strengthen online trust

Design and Functionality Overview

NSPEC Innovations came to MAKDigital with interest in our Austin theme for BigCommerce. The Austin theme is one of our most requested templates, designed specifically for gun merchants, brands, and wholesalers. Before launching their own eCommerce store, NSPEC had already built a strong reputation selling through GunBroker.com, where they successfully grew their customer base and visibility.

At MAKDigital, we recognize that a fully custom website is not always necessary depending on a business’s growth stage. In NSPEC’s case, the Austin theme offered the perfect solution. It provided an affordable way to maintain a strong brand presence, leverage key industry features, and launch quickly without the time or cost of full custom development.

Our team customized key design elements of the theme to align with NSPEC’s brand. These changes were purchased as part of our add-on services. We adjusted the color palette to a clean black-and-white scheme that complements their logo. In addition, we updated banners and refreshed site imagery to give the storefront a professional, polished look. As a result, we delivered a tailored solution while keeping the project efficient and cost-effective.

The Austin theme also provided a solid foundation for their BigCommerce store. It included built-in features like responsive design, mega navigation, advanced product filtering, and quick add-to-cart functionality. To improve the customer experience even further, we developed and integrated custom pages such as a 404 page, About Us, Contact Us, and Blog. These additions strengthened the site’s content structure and created more user engagement opportunities.

One of the most important upgrades was implementing the Searchanise search functionality. With NSPEC’s large product catalog, a powerful search system was essential. Our goal is always to keep the customer front and center, making it easy for them to find exactly what they need. Searchanise delivered that experience, improving product discovery and increasing conversions.

Overall, the Austin theme was the perfect fit for NSPEC Innovations. It delivered the flexibility, performance, and scalability they needed to take full control of their online presence while setting them up for long-term growth. To learn more about the full project, read our NSPEC Innovations case study.