Fundamentals of Ecommerce Web Development

Fundamentals of Ecommerce Web Development


What we colloquially call Ecommerce has been global since the mid 90’s. We have used the Internet for business trading since that time. But that snowball has gained strong momentum in the last few years and has now become an avalanche. Local and global entrepreneurs from every field have diverted a large part of their focus on building ecommerce portals.

This begs the question: why has ecommerce become an important element in the commercial market nowadays?

Implementing a successful Ecommerce website may seem difficult to achieve to many, but the way to achieve this goal is becoming much easier.

Below are basic essential fundamentals of Ecommerce Web Development.

1. WAN monitoring and ISP network switching capabilities

It is well documented that slow response times are a leading cause of customer shopping cart “abandonment” as it is called in the industry. To tackle this predicament, WAN monitoring and ISP network switching capabilities are required. They redirect the website traffic when it gets affected in certain areas. In this way, companies can rest assured of providing a consistently good end-user experience to a global market of customers.

2: Quick website load times

Ideally, ecommerce website should load within 5 seconds. If the website takes more time, then customers switch over to another online retailer. Hence excessive of videos, graphics and photos should not be integrated in the ecommerce portal. All of these (though appealing), increase the overall loading span of a website.

Also it’s seen that ecommerce websites clogged with an excess of graphics, videos, and complicated links don’t quickly get customers to what they’re looking for. Customers take time to understand and use the site that compels them to abandon the site totally.

3: Responsive Design

The presence of mobile devices is ubiquitous today. Companies who underplay this fact harm their revenue in the long run. For this reason, it is imperative that during the time of Ecommerce web development; the website is made responsive enough to get smoothly accessed on a wide assortment of mobile devices.

Web applications should be pared down even further for use on mobile devices, which have smaller system footprints than laptop or desktop computers. If you are deploying your e-commerce site for use on an assortment of mobile platforms, be sure to perform user acceptance testing for each device you are deploying to.

4. No broken links Broken links

in any site are poor reflections of the company. And with ecommerce portals, broken links straight way hampers the sales and revenue part. Customers get a negative impression and the critical question pops up in their mind:

Should they do business with you?

Final Thoughts

It’s no longer enough to have an ecommerce site available. The website needs to be properly designed, developed and maintained to make it accessible, visible, aesthetically appealing, and easy to use. If any of these factors is missing, it’ll not take a moment for the customers to budge to any other channel. And no company can afford this because: the risk of losing sales and customers is too great when competition is just a click away.

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