Everyone loves freebies, even billionaires, heck, especially billionaires. That’s why they don’t pay their taxes, but let’s not get carried away. As an online or onsite retailer, you might have heard about how offering discounts can help boost sales. Perhaps, you have offered discounts a few times […]
Facebook’s decision to buy Instagram and WhatsApp in 2012 and 2014 created a giant social media ecosystem, now known as Meta — the name came in 2021 though. And Meta Business Suite, formerly Facebook Business Suite, has lots to offer social commerce merchants. Businesses won’t spend over […]
If there’s anything the past three years have taught us, it’s that unpredictable events can disrupt every aspect of human life without sparing any sector or industry. The pandemic showed us that even the transport and food industries that seem untouchable can crack under pressure. The events […]
Nothing annoys a potential buyer quicker than when they find a product they like on a website product page but receive an error message when they try to buy the product. Something like; “sorry, the product is sold out” or an email from the business informing them […]
In October 2020, Google launched Google Analytics 4, an upgrade to the previous Google analytics tool, Google Universal Analytics. Google introduced the Google Analytics 4 tool in response to the continually changing digital and online landscape as part of its vision for the future of analytics. Digital […]
System integration is an automatic data management process that allows multiple systems to interact by sharing information between them seamlessly. Instead of manually developing a means to send data between two or more individual software with different programming languages, a system integrator serves as a connector between […]
During the early years of the dot com era, audiences could only interact with online content through their web browsers on desktop computers and laptops. There were no smartphones, tablets, wearables, or internet of things (IoT). Hence, content creation was streamlined for web browser display on desktops […]
85% of consumers say they are more likely to buy from a brand or pay for its services after attending events and participating in the brand’s experiences. Better still, 70% of these converted customers are more likely to become repeat customers. The stats show just how effective […]
The search bar feature on eCommerce websites is a useful tool that can make shopping much easier for potential buyers, thereby creating double the chance for the average visitor to buy an item. Buyers who use the search bar feature tend to fall under the category of […]
Last week (02/21/22), OpenSea, the eBay of NFTs, lost users’ assets worth $200 million to a phishing scam. OpenSea users, NFT skeptics, and everyone in-between have been talking about this situation since then. OpenSea is getting the flack for not being secure enough to protect its customer […]
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