February 6, 2023 Benefits of Meta Business Suite For Your Business

Facebook’s decision to buy Instagram and WhatsApp in 2012 and 2014 created a giant social media ecosystem, now known as Meta — the name came in 2021 though. And Meta Business Suite, formerly Facebook Business Suite, has lots to offer social commerce merchants. Businesses won’t spend over […]

January 23, 2023 2023 Guide to Creating Shoppable Instagram Content

Never has there been a time in history when shopping was this easy, accessible, and diverse. Buyers have multiple shopping options to choose from, and it gets overwhelming sometimes. We have the good old in-store shopping, pop-up stores, buy online pick up in-store (BOPIS), and multiple eCommerce […]

January 20, 2023 Afterpay, Klarna, and Affirm; Top 3 Buy Now Pay Later (BNPL) Apps

If you’ve ever shopped online in the last decade, chances are you’ve come across the buy now pay later (BNPL) model. The BNPL model removes the constant worry about what buyers can afford upfront, making it easier for them to shop within and above their immediate budget. […]

December 12, 2022 Effective Tips Top Marketers Use to Improve Domain Authority

Every website owner dreams of the day their website will rank on Google’s first page and other search engine result pages (SERPs). Not only does ranking on the first page of SERPs drives traffic to the website, but it also confirms that the website is an authority […]

December 5, 2022 9 Mobile Shopping Cart Design Tips That Will Boost Your Sales

eCommerce shopping has come a long way from when a handful of enthusiastic people experimented with shopping online to prove to their friends and family that shopping can be digital. Now, the mere possibility of shopping online no longer moves buyers because they want a top-notch online […]

December 2, 2022 How To Increase Your AOV During The Holiday Season

Every holiday season, buyers flock to online and brick-and-mortar stores in a frenzy to shop until their bank accounts scream for help. No wonder eCommerce merchants make the most sales during the holiday season. In fact, according to Statista, eCommerce retail sales are expected to hit a […]

November 18, 2022 Customer Retention Strategies

It feels magical when you get someone new to buy a product or pay for a service. Customer acquisition will make you feel like you know what you’re doing as if you’re practicing effective marketing. Many businesses get carried away with the constant influx of new customers […]

November 14, 2022 How To Build Customer Trust

Let’s paint a picture. Let’s assume you have two friends, Alex and Jo. Alex always introduces you to sweet opportunities, but sometimes, Alex gets caught in the middle of issues that suggest that Alex tries to take advantage of you. On the other hand, Jo doesn’t have […]

November 11, 2022 Takeaways From The Forrester Wave B2C Commerce Solutions Q2 2022 Report

Forrester Wave evaluated some B2C (business to customers) solutions, scoring them Leaders, Strong Performers, Contenders, and Challengers based on their offering, strategy, and market presence. Forrester Wave evaluated nine B2C solutions providers; BigCommerce, Adobe, Salesforce, Shopify Plus, Kibo Commerce, VTEX, commercetools, SAP, and Optimizely. In this article, […]

November 7, 2022 Impact Of COVID-19 on eCommerce

The Covid-19 pandemic as we know it changed our world in 2020. We had to rely on social distancing and reduced or complete halting of social activities, etc. eCommerce has changed a lot since the pandemic as consumers have developed a new shopping habit that is more […]