Let’s face it—we’re living in a digital world. The internet is an integral part of our lives, and that includes the way we shop. If you have an eCommerce website and want to stay on top, you must always be thinking about how to optimize your SEM […]
There’s no need to repeat the fact the world changed in 2020, and we are currently in an entirely new world. If you are familiar with history, you will know that changes like the one that started in 2020 affect every aspect of life, including marketing and […]
Content Language Meta Tag: You can also use the content language meta tag, which serves the same purpose as the hreflang attribute. For example, when targeting a Chinese audience with the meta tag option, your code will have this; Top-level Domain Names: Big brands usually create a […]
YouTube is a social media video platform where anyone can publish videos for free, and YouTube is also the second-largest search engine after Google. As a result, businesses use YouTube to create awareness for their business, projects, and products/services. Unlike social media platforms such as TikTok, where […]
Enterprise SEO has become a major area of focus for most businesses in the last few years. Many businesses have adopted enterprise SEO as a critical part of their strategy for learning about consumer behavior. Enterprise SEO is generally seen as the most cost-effective way for brands […]
If you are thinking about launching your own website, you probably have a possible domain name. You also may have come across a suggestion that using an exact match domain will help your site rank high on Google. An exact match domain (EMD) usually contains the keywords […]
If the 2010’s taught us anything it is that eCommerce is consistently reaching new heights. Offering lucrative opportunities makes now the best time to transition into the space. According to Statista, more than 230 million buyers now shop online in the US alone. However, the eCommerce industry […]
Coming from a year plagued with a pandemic, we can all agree that the world put a lot of pressure on 2021, hoping that this year will be better. Thankfully for most, 2021 is a better year than 2020. Even in eCommerce, 2021 has been more successful […]
Last year, holiday shopping was stifled because of the pandemic, and many businesses had to improvise to meet consumer needs. But this year’s holiday shopping won’t be like last year because the world is making a post-pandemic comeback. Deloitte predicts that holiday retail sales will grow by […]
The recent attention data privacy has gotten among users and regulators is forcing changes industry wide. App developers and marketers used to dig deep into user-level data to collect insights to create monetization and advertising strategies. But in the last few years, developers and marketers have had […]
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