Many businesses don’t realize that the loss of sales and organic traffic on their website might simply come down to small UX issues, which can be identified through user insights and usability testing. Did you know 94% of first impressions are based on a website’s design, and […]
If you’ve ever opened an email about a sale, a new product, or a thank-you message after buying something online — you’ve seen email marketing in action. At its core, email marketing is a way to stay in touch with your customers, share updates, and drive more […]
Website maintenance is key to having a successful eCommerce website. Many online stores that overlook it may unknowingly be limiting their growth potential. Maintenance isn’t just about fixing bugs — it’s the ongoing process of keeping your site secure, fast, functional, and up to date. That includes […]
The way we shop is undergoing yet another transformation, and this time, TikTok is leading the charge. What started as an app for viral dances and quick entertainment has rapidly grown into a dominant force in social commerce. With its unmatched ability to fuse culture, content, and […]
A recent internal memo from Shopify CEO Tobi Lütke has made waves across the tech and eCommerce world. The message? Using AI at work isn’t just encouraged—it’s now expected. The memo, originally meant for Shopify’s internal team, was leaked and quickly picked up online. Instead of brushing […]
When most people think of search engine optimization (SEO), their minds immediately go to keywords, backlinks, and meta descriptions. While these are essential components of a solid SEO strategy, they only scratch the surface. Behind the scenes, Google is increasingly prioritizing one factor that many overlook: user […]
Email marketing is one of the most effective tools to transform everyday shoppers into loyal, repeat customers. In fact, according to recent studies, email marketing can generate up to $42 in revenue for every $1 spent, making it a cornerstone of successful digital marketing strategies. With the […]
Choosing the right web design agency for your eCommerce project is far more important than you might think. As one of the top-rated web designers in Philadelphia by Expertise.com — and an award-winning web design agency — we understand the process, the investment, and the trust you […]
Tariffs — taxes placed on imported goods — are back in the spotlight, and for small eCommerce brands in the e commerce sector, they’re more than just a headline. The 2025 tariff wave, which includes new import taxes on goods from China and other international trade hubs, […]
If you run an eCommerce business, there’s a good chance you’ve put serious thought into your website’s design, product pages, and user experience. But one area that often gets overlooked — and can come back to hurt your brand — is accessibility. ADA compliance ensures your website […]
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