AOV Tips and Tricks When focusing on increasing profit across the board, AOV (Average Order Value) is highly important to consider. AOV is an average of the amount that shoppers spend per visit. Increasing this value can increase profit, which is more important than ever […]
Outside the Box SEO with SXO The days of formulaic SEO (Search Engine Optimization) are long gone. While before SEO was rooted in meeting guidelines set by the bots Google uses to crawl through sites, now it is more about pleasing users. The latest S.E.O guidelines […]
Why You Need To Set Up Predictive Search For Your Ecommerce Site Before we get into the why you need predictive search, first let’s introduce you to what it is. Have you noticed that when you are typing a query on Google, Google suggests some keywords to […]
For starters, it is important to know two things, what are keywords, and what is SEMrush. From Wikipedia, SEMrush is a software that provides intelligence data including website traffic information, keywords projected AdWords spend, site audit, topic research, lead generation, and other SEO-related data. Now for a […]
What would you do if you were casually perusing your online business page and you found that it was infested with negative reviews from unknown sources? Think about it. What would be your first call? A competitor? An enemy? Or even a random stranger looking to ruin […]
PPC campaigns are gaining more recognition in the search engine marketing world. Reports have shown that Google Ads revenue in 2018 increased by over 70%. With a PPC campaign, you are sure of ad placement in the search engine result pages, and marketers completely understand this. This […]
Every day, people go on the internet to search for products and services that they can get fast within their proximity. For example, Mr Alec needs to find an electrician to help him fix the electrical problems he is facing in his house as fast as possible. […]
Everyone on the internet has at some point stumbled on some popup, video or article talking about SEO. While everyone might not understand SEO or know how to use it, an e-commerce owner cannot afford to be ”everyone”. You need to learn as much as possible about […]
Accelerated Mobile Page First thing’s first. What’s an AMP page and why do you need/want it? Taken from the official page – https://www.ampproject.org/learn/overview/, it says “AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously […]
Every year, more and more people switch their primary vehicle of retail consumption from brick and mortar to online stores. Online business is currently taking in over 10% of the money in retail, and is projected to grow 15% more each year. That means there is no […]
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